What are the responsibilities and job description for the Manager, Social Media Marketing- Corporate Headquarters, NJ position at The Children's Place?
The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, accessories etc. in North America and Globally, in stores and online under the brand names of The Children's Place, and Gymboree.
It is an exciting time to join our Marketing team as we are building ambitious strategies to grow our business and delight our customers. Our team is growing, and we are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence. With a track record of delivering results, they are customer-obsessed and steeped in culture. Their inner kid is thriving and fueling them – if this sounds like you, we cannot wait to hear from you!
We are hiring a Manager, Social Media Marketing, a socially-savvy storyteller to help reshape the future of our iconic brands – The Children’s Place and Gymboree.
In this role, you'll craft compelling content that resonates with parents, caregivers, and children, driving engagement and expanding our brand's reach. Your deep understanding of social trends and platform nuances will be pivotal in building a vibrant, engaged community around our brand.
Key Accountabilities:
- Content Strategy & Creation:
- Develop and execute a comprehensive social media strategy aligned with brand goals.
- Create engaging, on-brand content tailored to each platform (Instagram, Youtube, TikTok, etc.).
- Collaborate with creative teams to produce high-quality visuals and copy.
- Community Engagement:
- Foster a vibrant online community by actively engaging with followers.
- Monitor conversations and respond to comments and messages in a timely manner.
- Implement strategies to increase follower growth and engagement rates.
- Analytics & Reporting:
- Track and analyze performance metrics to inform strategy adjustments.
- Provide regular reports on key KPIs, including engagement, reach, and conversion.
- Stay informed on platform algorithm changes and adjust tactics accordingly.
- Trend Monitoring & Innovation:
- Stay ahead of emerging social media trends and platform updates.
- Experiment with new formats and features to keep content fresh and engaging.
- Identify opportunities for viral content and real-time marketing.
- Collaboration & Cross-Functional Alignment:
- Work closely with marketing, product, and customer service teams to ensure cohesive messaging.
- Coordinate with influencers and brand partners for collaborative content.
- Align social media initiatives with broader marketing campaigns and product launches.
- Team management of junior social team members.
Qualifications:
- Experience: 4-6 years in social media management, preferably in DTC and Lifestyle industries.
- Education: A Bachelor’s degree in Marketing, Creative or a related field is required.
Skills:
- Proven track record of growing and engaging social media communities.
- Strong content creation skills, including copywriting and basic graphic design.
- Experience with social media management tools and analytics platforms.
- A keen eye for detail and a commitment to maintaining brand consistency
Personal Attributes:
- A creative out-of-the-box thinker with a passion for storytelling and community building.
- Familiar with the interests and needs of parents and caregivers.
- Intuitive understanding of the needs of today’s children and how they engage on social platforms.
- Proactive and adaptable, thriving in a fast-paced environment.
- An active participant in social media with a personal presence that reflects your expertise.
- Collaborative, with excellent communication skills and a team-oriented mindset.
