What are the responsibilities and job description for the Head of Christmas Marketing position at The Christmas Palace?
Job Summary
The Christmas Palace is a leading retailer specializing in Christmas decorations, seeking a dynamic and strategic Marketing Manager to lead our marketing efforts. This role will involve developing and executing creative marketing strategies to drive sales, enhance brand visibility, and create magical experiences for our customers during the festive season.
Main Responsibilities:
- Develop comprehensive marketing strategies tailored to retail stores and online platforms, showcasing our range of Christmas decorations.
- Collaborate with the product team to curate seasonal product assortments and identify key promotional opportunities while maintaining profitability.
- Plan and oversee integrated marketing campaigns across various channels including social media, email marketing, influencer partnerships, and traditional advertising.
- Create engaging content such as product videos, blog posts, gift guides, and social media posts to drive customer engagement and conversion.
- Monitor and analyze marketing performance metrics to optimize strategies and maximize ROI.
- Ensure consistent brand messaging, visual merchandising standards, and promotional activities across all retail locations.
- Develop seasonal promotions, sales events, and loyalty programs to drive foot traffic and incentivize repeat purchases.
- Foster strong relationships with key stakeholders including vendors, suppliers, media partners, and influencers to amplify brand reach.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum 4 years of experience in marketing management roles, preferably in retail and e-commerce.
- Passion for the holiday season and a deep understanding of Christmas decorations trends and consumer behavior.
- Proven track record of developing and implementing successful marketing strategies that drive sales growth and brand awareness.
- Strong creative and analytical skills with proficiency in digital marketing tools and platforms.
- Experience managing seasonal campaigns and promotions to drive traffic, conversion, and customer retention.
- Strategic thinker with strong leadership qualities and a proactive attitude towards problem-solving.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
