Demo

Market Research Advisor, Customer Insights & Experience - Hybrid

The Cigna Group
Bloomfield, CT Other | Full Time
POSTED ON 2/1/2025
AVAILABLE BEFORE 3/31/2025
The job profile for this position is Market Insight Advisor, which is a Band 4 Senior Contributor Career Track Role.

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Market Reseach Advisor, Evernorth Health Services – Customer Insights & Experience


Our Team

Market Research is a center of excellence (COE) that supports fact-based decision making to enable our strategies. We seek to partner with our internal clients and business partners across several areas:
 

  • Understanding consumer/customer/client/provider/consultant experiences, needs and expectations.
  • Gathering data on key stakeholder groups
  • Identifying new business opportunities and areas for growth
  • Identifying pain points and business opportunities for retention
  • Evaluating customer loyalty / satisfaction to inform customer experience priorities
  • Assessing products, services and channel approaches
  • Assessing campaign effectiveness
  • Tracking brand performance and recommending course adjustment
  • Building our brand positioning and relevance
     

Ultimately, Market Research’s goal is to deliver market insights that inform decision making and drive business growth across The Cigna Group, including Cigna Healthcare and Evernorth Health Services.

Role Summary

The Market Research Advisor is responsible for the market research and insight needs of our Evernorth Health Services businesses to support their key strategic initiatives and priorities.

This role reports to the Market Research Senior Manager for Evernorth Health Services. Jointly, they develop and drive a research agenda that supports strategic insight generation, communication and activation with internal stakeholders and clients.

The role collaborates across all levels of the organization to define business and research objectives and recommend and execute appropriate research designs. Ultimately, the Market Research Advisor ensures research is conducted with business actions in mind, at the highest quality levels, to build trust and confidence in the findings through the insights and implications that support key business decisions.

In short, this position will be responsible for:

  • Internal client relationship management and prioritization
  • Translation of business partner needs to establish an effective research approach
  • Research project design and execution
  • Vendor management
  • Quality control
  • Strict adherence to internal and external Compliance/Legal/Privacy regulations
  • Keeping up to date on latest methodologies and technology
  • Keeping up to date on latest government/regulatory and policy changes
  • Championing strategies that provide deep and broad-based consumer and marketplace knowledge
  • Synthesis of insights across multiple projects, sources etc.; ability to translate data into clear and actionable results
  • Clear communication of insights to develop relationships of trust, and to provide convincing business insights


Ideal Candidates will offer:

The successful candidate will have a proven track record in driving a research agenda with meaningful impact in a complex and matrixed business environment. Further, the ideal candidate will be an expert in all aspects of research design and execution, comfortable leading in a highly collaborative setting, ability to effectively influence and work with senior leaders.

The ideal candidate will have a minimum of 5 years’ experience and demonstrate increasing responsibility in their previous roles.

Skills should include:

  • Deep understanding of the health services industry, specifically pharmacy or prescription drug benefits and/or health insurance
  • Proven ability to build and execute a market research agenda aligned to business objectives and strategies
  • Demonstrated expertise in consumer and B2B research (including hard to reach audiences)
  • Proven experience in design and execution of both qualitative and quantitative custom/ad hoc market research programs and projects  
  • Able to reconcile data from a variety of sources – qualitative, quantitative, custom, and business metrics – to develop actionable insights
  • Ability to balance the science of market research with sound, practical insights
  • Proven experience managing research vendors
  • Prior experience on the client-side is preferred; vendor-side experience is a plus
  • Exceptional written skills with ability to tell the story
  • Experience with research platforms/tools such as Qualtrics, Verint, or equivalents is a plus

Preferred bachelor’s degree in marketing science/Market Research, Economics, Human Behavior/Psychology or Statistics or equivalent work experience, but not required

Personal traits
Self-starter and ability to work independently

  • Initiative and drive for results; problem solver, critical thinking
  • Quick study, high energy
  • Influential and impactful presentation and communication skills
  • Attention to detail
  • Business acumen
  • Flexibility, keen to improve organizational effectiveness
  • Team player
  • Strong prioritization skills and ability to handle multiple tasks and projects simultaneously
  • Adaptive


Location: Bloomfield, CT, St. Louis, MO, or NYC (ability to work from the office 3 days per week – Tues, Wed and one other you can choose)


If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

Please note that you must meet our posting guidelines to be eligible for consideration.  Policy can be reviewed at this link.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

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