What are the responsibilities and job description for the Associate Director Marketing Insights, Burt's Bees position at The Clorox Company?
Associate Director Marketing Insights, Burt's BeesAssociate Director Marketing Insights, Burt's Bees Apply locations Durham, NC - USA (Hill Bldg) time type Full time posted on Posted 9 Days Ago job requisition id 18028Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlaceYour role at Clorox : BU Embedded Insights Lead is responsible for leading all consumer and market intelligence for Burt’s Bees Business Unit. This person is the insights integrator and key strategic advisor to the business. This role reports to BU Studio Lead and represents the holistic voice of consumer through integrated consumer, brand, shopper, product, competitive and marketplace insights. Embedded Insights Lead grows and leverages BU Knowledge Base, develops and directs Learning Plan to deliver BU’s topline, profit, innovation, sustainability and other business objectives.In this role, you will : Serves as insights integrator for the BU, offering strategic thought partnership to the GM, Marketing, Sales and R&D Studio Leadership.Ensures the business has a 360 degree view of the consumer and marketplace dynamics, and leverages it to maximize the outcome of business decisions.Sparks BU growth with best-in-class insights across core / base business and brands, innovation, category leadership, revenue growth management and other key business growth drivers.Manages, mines, synthesizes and grows BU’s Knowledge Base to ensure integrity and richness of insights. Continuously leverages existing and directs generation of new insights to inform business decisions.Develops Learning Plan as part of annual business planning cycle, maintains and updates Learning Plan at least on a quarterly basis.Directs execution of BU’s Learning Plan, orchestrating specialized resources across BU Embedded Insights, Dynamic Deployment, Shopper Insights, Insights Capabilities, Consumer Learning Center & Sensory, and external vendors.Advises Studio Lead on research needs required to deliver Business Plan and secures resources. Supports Studio Lead in finalizing research Briefs for Dynamic Deployment engagement.Maximizes insights ROI by managing resources efficiently.Develops strong cross-functional relationships and fosters integration of knowledge across the Clorox organization.Connects the BU and central Insights teams, promoting two-way knowledge flow and best practices. Influences total Insights, marketing and enterprise-level capability development priorities.What we look for : 10 years of market research experienceExperience in CPG / FMCG categories strongly preferredExperience in Personal Care and / or Beauty categories is a plusBroad and deep research expertise across most facets of base / core brand, innovation, shopper, product and competitive intelligenceBroad experience across the full range of market research methodologies (qual & quant), data and vendorsStrong record of partnership with senior business stakeholders across Marketing, Sales and R&D and evidence of influencing strategic business decisions / outcomesWorkplace type : HybridWe seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community.#J-18808-Ljbffr
