What are the responsibilities and job description for the eB2B Product Marketing Graduate Intern position at The Coca-Cola Company?
The B2B Digital Marketing team is looking for a marketing / communications business student to develop a proposal on how best to drive the adoption of myCoke customers' current and future state. The candidate will work as a member of the eB2B marketing team, focusing on strategic, forward-looking work.
Key Activities / Responsibilities :
Develop a proposal to identify and engage key segments of myCoke's current and future customer bases leveraging digital engagement techniques. (emails, site banners, targeted ads, lead gen, and social channel marketing)
Analyze beverage industry trends and draft a proposal to expand the NAOU myCoke product, capture market share, and ensure we're meeting the needs of an evolving customer base.
Research B2B customer and commercial insights to support NAOU marketing collateral.
Develop and execute B2B marketing content and campaigns.
Education Requirements :
Currently pursuing a graduate degree in Business, Marketing or Communications with a final graduation date no earlier than December 2025.
Related Experience :
Market research and competitive analysis
Creative problem solving and systems thinking
Functional Skills :
Strong collaboration, communication, analytical, and visualization skills.
Proficiency in market research including surveys, focus groups, and customer interviews
Data analytics and interpretation
Bonus skills in Canva, Figma / Sketch, ChatGPT, and marketing platforms
Monthly salary : 6,066
Location : Atlanta, Georgia
Skills : organization
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
