Manager, Account Executive, Costa Coffee B2B

The role of the Account Executive is to have regional account management responsibility with the aim of growing distribution and sales, and successfully deploying new Costa initiatives in new or existing accounts. This person will represent Costa at site level for all installs and activations. You will be accountable for winning the hearts and minds of the customer team and by doing so, ensures that the consumer sees Costa platforms in their best possible light. The Account Executive uses data to help identify and resolve issues and celebrate successes. They work closely with marketing to perfect the way that Costa opens the Business-to-Business propositions in the USA

In This Role You Will

• Support in creating, planning and executing launch activities, promotions and point of sale activities
• Lead activations of all B2B propositions in order to drive consumer trial and repeat
• Work with the Ops team to design world class training at site level
• Lead the customer execution of the Costa marketing activity programs, operational excellence (Audit) and reward and recognition
• Own the Coffee Champion program for all sites – interacting with the Costa trained teams in sites via digital media
• Ensure performance reports are created, distributed and customers are motivated to act on them
  
  

Activations

Breakdown of Areas of Responsibility:

• Work with the sales team to create CPD driving activity that are executed by the customer with Costa support
• Plan and review activities, with the Marketing team and with customers to increase the effectiveness of our launches
  
  

Business Support Functions

• Run and share Business Performance and Analytics reporting (periodical KPI reports to Partners, Performance Scorecards, Data Analysis)
• Liaison with internal/external operations teams to drive operational standards (identify poor performers & course correct)
• Work with support functions to engage partners in remedial initiatives (solutions)
  
  

Implement Promotional Activity & Launch Support

• Work with internal teams (Operations and Marketing) and Partner operational teams to ensure promotional and incentive activity is effectively implemented and support national launches
  
  

Machine Moves

• Work with BDM team and partners to agree and implement the best possible in store locations for machines
• Work with Installations to manage retailer changes and new installs
  
  

Track Performance Of New Sites

• Ensure that installations are in correct in store locations and launched with correct POS package
• Work with Marketing to perfect the POS by channel
  
  

Prospect New Accounts

• Works with Sales team to identify new opportunities within the channel.
• Works with marketing to create cut through marketing communications to set up sales meeting with prospects
  
  

Data Analysis

• Provision of information from the data available to help the team with the sales process within Customers and head office meetings
  
  

Qualifications & Requirements

• Bachelor's Degree
• Understanding of Coffee to Go business
• Selling & communication skills
• Excel and powerpoint skills
• Eager and excited to launch a new business in the US
  
  

Pay Range:$103,000 - $121,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.