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Martech Product Management Intern

The Coca-Cola Company
Atlanta, GA Intern
POSTED ON 1/17/2025
AVAILABLE BEFORE 2/14/2025
Martech Product Management Intern (Summer Internship)

Location: Atlanta, GA

Duration: Summer 2025

About Us: Join our dynamic Global Marketing Technologies team and be at the forefront of enhancing Consumer Experience and Consumer Engagement! As a Martech Product Management Intern, you will support our global teams in driving innovative solutions that align with our business objectives. This is a fantastic opportunity to gain hands-on experience in product management, analytics, and marketing technologies. This internship offers a unique opportunity to learn, grow, and make a meaningful impact, providing you with a competitive edge in your future career.

Key Responsibilities

  • Engage with key business stakeholders to draft product and feature ideas.
  • Develop requirements analysis and assist in planning product development processes.
  • Create and maintain a Martech Operations dashboard.
  • Develop product/feature level user stories, release plans, and communication plans.
  • Contribute to User Acceptance Testing (UAT) of product features and user stories.
  • Provide forward-thinking insights through industry/economics analysis and trend identification.

Education Requirements

  • Currently pursuing a bachelor’s or master's degree in business, Accounting, Finance, Engineering, or a Statistical area.
  • Currently pursuing a degree in a related major with a final graduation date no earlier than December 2025.

Related Experience

  • Background in Data Analytics, Mathematics, or Systems.
  • Understanding of the Consumer-Packaged Goods (CPG) industry is a plus.

Functional Skills

  • Strong collaboration, technical, analytical, and data visualization skills.
  • Excellent communication skills, both verbal and written.
  • Proficiency in Excel and PowerPoint.
  • Bonus skills in PowerBI, Python, JavaScript, and Azure Dev Ops.

What You Will Gain: As a Martech Product Management Intern, you will gain:

  • Practical Experience: Work on real-world projects, covering all stages of product development, and build a solid foundation in the Martech landscape.
  • Collaborative Environment: Collaborate with diverse professionals, enhancing your teamwork and interpersonal skills.
  • Global Martech Exposure: Gain insights into global marketing strategies, latest industry trends, and advanced tools.
  • Technical Skills: Sharpen your skills in tools like Excel, PowerPoint, PowerBI, Python, JavaScript, and Azure Dev Ops.
  • Professional Growth: Receive personalized mentorship from experienced CPG industry professionals.
  • Communication Skills: Develop strong abilities in presenting ideas and creating user stories, release, and communication plans.
  • Business Acumen: Understand business operations, requirements analysis, and product management processes.
  • Innovation Skills: Contribute to innovative solutions through UAT and industry trend analysis.

Monthly Salary

Undergraduate: $4,506

Graduate: $6,066

Skills

organization

Salary : $4,506 - $6,066

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