Senor Director, Brand Management - Sprite

Location(s) :

United States of America

City / Cities : Atlanta

Travel Required : 00% - 25%

Relocation Provided :

Job Posting End Date :

March 7, 2025

Shift :

Job Description Summary :

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally.

Senior Director, Brand Management, Sprite

KEY WORKING PARAMETERS

Focus, Scope, & Impact :

• Leads development of annual and multi-year brand growth strategies and business plans for a brand portfolio (inclusive of 3 sub brands) in order to deliver against overall brand vision and business objectives in the North America Operating Unit (NAOU)
• Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and / or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value / business objectives
• Drives commercialization of brand positioning, innovation, consumer communications / messaging and shopper marketing to deliver brand objectives via clear direction / guidance and effective resource allocation decisions
• Provides direct reports with leadership, clear direction / prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths
• Primary interface with global leadership. Provides regional leadership for brand(s) working closely with global category leads

KEY SUCCESS PARAMETERS

Experience

Work Focus

Communication Focus

KEY KNOWLEDGE REQUIREMENTS

1. Possesses a deep knowledge and understanding of the pulse of culture in the U.S.

2. Develop and communication of brand vision inclusive of "what it takes" to achieve

3. Ability to translate vision / strategy through development of annual brand business plans along with corresponding resource requirements

4. Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership

5. Excellent oral and written communication skills with ability to tailor communications to audience and providing clear

6. Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications

7. System operations within NAOU (bottlers, customers, routes-to-market)

8. Brand portfolio and P&L Management

9. Experience developing and launching step-change innovations

Skills :

Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management (Inactive), Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis

Pay Range : 211,000 - $238,400

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and / or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage :

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage :

Long-term Incentive reference value is a market-based competitive value for your role.

Our Purpose and Growth Culture :

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Salary : $211,000 - $238,400