What are the responsibilities and job description for the Social and Multimedia Coordinator position at The College of Wooster?
Qualifications : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.
Education and / or Experience :
Bachelor's degree in Communications, Marketing, Multimedia Arts, Graphic Design or related field (or equivalent experience).
1-2 years of experience in multimedia production, social media management, or related roles. Internships and / or freelance work will be considered.
Experience with paid social media campaigns (Facebook Ads, Instagram Ads, etc.) is a plus.
Knowledge Skills and Abilities :
Skills :
Knowledge of social media platforms, their content formats, and best practices.
Understanding of social media trends and audience engagement strategies.
Ability to create content that resonates with target audiences and encourages interaction both on platforms and the website, while exercising independent judgment to plan, prioritize, and organize a diversified workload with sensitivity and confidentiality.
Proficiency in engaging with audiences through messages and comments.
Strong organizational skills, with the ability to plan, prioritize, and manage a diverse workload while maintaining sensitivity and confidentiality.
Ability to monitor social media conversations and trends, identifying opportunities and mitigating potential reputational risks.
Expertise in managing social media governance and establishing best practices for platform use, including emerging technologies.
Excellent written and verbal communication skills, with the ability to convey ideas clearly.
Proficient in working with cross-functional teams and overseeing multiple projects with diverse deadlines.
Ability to take initiative, learn independently, and contribute current knowledge to the digital team.
Skilled in creating visually compelling, brand-aligned content across platforms.
Knowledge :
Experience with video and photo editing software (e.g., CapCut, Canva, Final Cut Pro).
Familiarity with social media scheduling and reporting tools.
Understanding of social media platforms (especially Instagram, YouTube, TikTok, Snapchat, Facebook, LinkedIn, and Twitter / X).
Skilled in using Microsoft Office Suite.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.)
Basic photography skills.
Familiarity with HubSpot's Marketing Hub
Abilities :
Strong professional ethics and discretion with an attitude of respect for all employed at The College of Wooster.
Commitment to The College of Wooster's mission, vision, and values and demonstrated ability to create and sustain an organizational climate based on inclusion, social justice, and equity.
Work Environment :
This position is in-person with the possibility of a hybrid work arrangement subject to operational needs of the business.
Will require occasional work outside of regular 8 : 00 AM - 5 : 00 PM office hours, including evenings and / or weekends
Physical Demands :
The employee could be required to sit for long periods; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
The employee is frequently required to stand, walk and climb stairs.
The employee must regularly lift and / or move up to 10 pounds, frequently lift and / may move up to 25 pounds.
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
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