Director, Digital Marketing

As we continue to grow and innovate in the wealth management space, we’re seeking a dynamic and results-driven Director of Digital Marketing to elevate our digital presence to drive online client acquisition.

Primary Responsibilities

• Develop and execute a digital marketing strategy to drive brand awareness, generate new client leads, and support business development efforts for the firm
• Plan and oversee multi-channel digital campaigns across email marketing, SEO, SEM, display advertising, social media, and more to attract new clients and nurture existing relationships
• Work closely with internal teams to leverage relevant and compelling content (blogs, white papers, videos, webinars, etc.) that speaks to the needs and concerns of potential and existing clients
• Use data-driven insights to optimize marketing campaigns, track KPIs, and produce reports that demonstrate ROI and effectiveness
• Ensure consistency of brand messaging across all digital touchpoints, ensuring a strong and cohesive presence online
• Stay up to date on the latest industry regulations and compliance standards in the financial services sector to ensure all marketing activities are in line with legal requirements
• Collaborate with external vendors and partners (such as advertising agencies or technology providers) to enhance digital marketing efforts and integrate new technologies
• Oversee the digital marketing budget, ensuring effective allocation of resources across channels to maximize impact

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
• Minimum of 7 years of experience in digital and client acquisition marketing
• Previous experience in the financial services or wealth management industry is highly preferred
• Strong understanding of digital marketing tools and platforms
• Proficiency in SEO/SEM, email marketing, content marketing, and data analysis
• Experience in creating and executing lead-generation strategies, as well as nurturing client relationships via digital channels
• Solid understanding of legal and compliance considerations within financial services marketing
• Strong communication, leadership, and organizational skills
  Ability to work cross-functionally and manage multiple projects simultaneously

Focus Partners Wealth is an organization of wealth, asset, and business management resources that brings strength, innovation, and partnership to client relationships. Through a comprehensive range of services, we work with clients at every stage, helping them control their financial future — whether that’s planning for retirement, preparing the next generation, or growing their business. We are dedicated to fostering meaningful growth for our clients. Our team of advisors works collectively to deliver personalized wealth planning strategies across local communities, placing our clients’ values, goals, motivations, and priorities at the heart of everything we do.

Focus Partners Wealth is a registered investment advisor with the Securities and Exchange Commission. Registration does not imply any level of skill or training. Additional information about Focus Partners Wealth is also available on the SEC's website at www.advisorinfo.sec.gov.

This position is an Exempt role. The annualized base pay range for this role is expected to be between $200,000 - $240,000k. Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed and the applicant's skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual bonus and a comprehensive benefits package.