What are the responsibilities and job description for the Marketing Coordinator Assistant position at The Color Bar?
Job Title: Part-Time Marketing Coordinator
Location: Conroe, TX (with travel to surrounding areas)
Company: The Color Bar Hair Salon
About Us: The Color Bar Hair Salon is a growing chain of salons known for its exceptional services, including hair color treatments, hair extensions, and more. With several locations across Texas, we provide a welcoming atmosphere and a top-tier experience for our clients. We are looking for a dynamic and creative Part-Time Marketing Coordinator to help drive our brand’s success and build stronger connections with our community.
Job Summary: As a Part-Time Marketing Coordinator, you will be responsible for overseeing and executing marketing initiatives to increase client engagement, grow our customer base, and enhance our brand presence across all platforms. You will work closely with the salon management team to develop and implement marketing strategies that drive both foot traffic and online engagement.
Key Responsibilities:
- Digital Marketing:
- Manage social media accounts by creating and scheduling posts, ensuring regular updates and engagement across platforms (Facebook, Instagram, etc.).
- Design and implement email marketing campaigns to promote services, specials, and events.
- Collaborate with the creative team to produce promotional materials, including graphics, videos, and other multimedia content.
- Brand Awareness & Promotion:
- Develop marketing plans to promote salon services, new product launches, and special events.
- Assist in creating and maintaining partnerships with local businesses and influencers to drive brand awareness.
- Coordinate in-salon promotions, giveaways, and seasonal campaigns to boost engagement and client retention.
- Analytics & Reporting:
- Track and analyze the performance of social media posts, paid advertising campaigns, and other marketing initiatives.
- Provide weekly and monthly reports on key marketing metrics, including engagement, traffic, and sales conversions.
- Adjust marketing strategies based on data to improve ROI and meet goals.
- Client Engagement:
- Develop and promote referral programs to incentivize client referrals and repeat business.
- Ensure all marketing communications align with the salon’s brand voice and mission.
- Stay current on trends in the beauty industry to identify new marketing opportunities.
Requirements:
- Proven experience in marketing, preferably in the beauty, fashion, or retail industry.
- Proficiency in social media management and content creation.
- Strong communication and organizational skills, with the ability to manage multiple projects simultaneously.
- Experience with email marketing platforms (e.g., Mailchimp) and graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
- Data-driven mindset with the ability to analyze campaign performance and adjust strategies as needed.
- Self-starter who thrives in a fast-paced, creative environment.
Benefits:
- Competitive hourly pay.
- Flexible part-time schedule.
- Employee discounts on salon services and products.
- Opportunities for growth within the company.
- Be a part of a supportive and innovative team that values creativity and collaboration.
How to Apply: If you are a creative and driven individual with a passion for marketing and beauty, we’d love to hear from you!
Job Types: Part-time, Contract
Pay: $11.00 - $12.00 per hour
Benefits:
- Paid time off
Schedule:
- Day shift
- Monday to Friday
- Weekends as needed
Work Location: In person
Salary : $11 - $12
