What are the responsibilities and job description for the Growth Marketing Manager position at The Concept Agency - Digital Marketing Agency?
Job Title: Growth Marketing Manager
Location: Hybrid - Working from Boca Raton office
Reports to: Founder & CEO
About Us:
The Concept Agency is a growing marketing agency that partners with brands to deliver innovative digital marketing strategies. We focus on driving measurable results through social media, email marketing, branding and creative growth strategies.
Position Overview:
We are looking for a Growth Marketing Manager to help drive the agency’s growth efforts by executing marketing initiatives, analyzing performance data, and optimizing customer acquisition strategies. This role is ideal for someone with hands-on experience in digital marketing who is looking to take on a more strategic role in growth.
Key Responsibilities:
- Support Growth Objectives: Assist in implementing growth strategies that align with the agency’s goals, focusing on client acquisition, retention, and engagement.
- Identify Growth Opportunities: Analyze market trends, competitor activity, and client data to uncover new opportunities for growth and service offerings.
- Execute Marketing Campaigns: Work closely with the marketing and sales teams to launch campaigns, monitor their effectiveness, and optimize them for better results.
- Drive Customer Acquisition: Run tests and experiments to improve acquisition channels such as email, social media, and paid advertising. Focus on boosting conversion rates and retention strategies.
- Optimize Initiatives: Collect and analyze data from campaigns, identifying what works and scaling successful initiatives to drive consistent growth.
- Collaborate Across Teams: Work cross-functionally with marketing, design, and sales teams to ensure all growth efforts are aligned and executed effectively.
- Reporting & Analysis: Regularly track KPIs, report on performance, and use data insights to suggest improvements and adjustments to growth tactics.
Qualifications:
- 2-4 years of experience in digital marketing, growth marketing, or performance marketing roles, ideally within a marketing agency or a fast-paced company.
- Experience in running and optimizing digital marketing campaigns (social media, email, paid ads, etc.).
- Proficiency with marketing analytics tools (Google Analytics, social media insights, CRM platforms).
- Strong analytical mindset with experience testing and scaling marketing initiatives.
- Excellent organizational and time management skills.
- Strong communication skills and a proactive, results-oriented attitude.
Why Join Us?
- Opportunity to grow within a fast-paced and collaborative agency.
- Hands-on experience with diverse clients and innovative marketing campaigns.
- A flexible work environment with opportunities for career advancement.