Regional Sales Director

Region Sales Director - South Central Region (Dallas, TX based)

TERRITORY: TX, CO, OK, NM, AR, LA and National Military

This is a senior leadership role with heavy emphasis on Distributor management in the Southcentral Region and direct account management. Focus will be on driving programming to deliver shipments/revenue, depletions and distribution goals. Calling directly on strategic accounts and collaborating with our distributor partners to drive results in the General Market for Chain/Off Premise and on premise. The Region sales role is accountable for all channels as well as managing the Military channel with our broker partner at Eurpac. We’re aligned with SGWS in all states.

SPECIFIC RESPONSIBILITIES INCLUDE:

• Build and maintain relationships with SGWS General Market and Chain Teams from RVPs, DM, AMs, Regional Accounts, Tel Sales and Merchandising teams.
• Ensure you’re in the field a few days a week selling to key strategic accounts, working with the Distributor and presenting at team meetings.
• Expert on pricing, creative incentive programs and out of the box thinking to scale a start-up brand that needs an entrepreneurial approach.
• Build and maintain relationships with 25 targeted accounts that are advocates for Cooper Spirits. These will be your Cooper Crew Champions accounts.
• 85% Off premise and 15% On premise.
• Your self-directed initiatives, strong analytical and problem-solving skills will create unique account driven programs that support your critical SGWS key stakeholders.
• Collaborate with Cooper Spirits internal teams in marketing, operations, and management to maximize revenue growth, depletions, re-order rates and increase velocity in key accounts to identify trends, call out risk and envision unique opportunities for success.
• Manage regional budgets to support the market to drive brand awareness.
• Manage and execute any consumer events.
• Maintain a high level of organization so your weekly, monthly and quarterly preplans deliver focused results that are aligned with the Region and national goals.
• Manage all quarterly and annual business reviews in a timely manner.
• Professional business acumen and reputation in the industry as a collaborator.
• KPI tracking for sales depletions, display activation, account programming, will be part of your daily job responsibilities and reporting monthly on these results.
• Work with accounts to develop menu and feature placements for Slow & Low expressions and Lock Stock & Barrel.
• Utilizing Cooper Spirit POS in accounts for brand visibility and consumer pull.
• Be able to receive feedback and coaching that may require redirection and pivoting if programs need to be adjusted midstream to ensure brand success.

QUALIFICATIONS:

• Bachelor’s Degree required or equivalent work experience.
• Min 6 years of experience in the Beverage Alcohol business. Preferably with strong off premise and Chain experience.
• Passion for winning, a results-oriented attitude, with a thoughtful approach to problem solving with a solution in hand and positive energy.
• Deep understanding of market and industry trends.
• Strong budget management skills necessary.
• Ability to work remotely, with flexible hours and travel on an ad hoc basis including nights and weekends may be required.
• Experience building and scaling brands.
• Strong moral compass, with a transparent work ethic and strong sense of partnership
• Have a sense of urgency and strong belief in accountability to yourself, your team, your accounts and your distributor.
• MS Office, IDig, Karma, Google Drive, Adobe and SGWS Compass platforms.

COMPENSATION

• Salary range Commensurate with Experience
• Yearly Bonus: Based on Personal Performance and Sales Goals
• Monthly Car Allowance
• Monthly Expense Account
• Competitive Benefits Package