Area Director of Sales

Description

Crescent Hotels & Resorts is seeking a dynamic and experienced Area Director of Sales & Marketing to lead a high-performing team in Brookfield, Wisconsin. This individual will oversee Sales & Marketing efforts for a newly opened dual-branded Courtyard & Residence Inn, as well as an established Residence Inn in the same market. The ideal candidate will develop, implement, and monitor the hotels' communication objectives, advertising, and public relations.

Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We are committed to providing you with :

• Highly competitive wages
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Flexible scheduling to allow you to focus on what is important to you
• Discounts with our Crescent managed properties in North America for you & your family members

What will you be doing?

The Area Director of Sales and Marketing will develop, implement, and maximize the business plan with effective strategies through direct sales, digital marketing, and revenue management. This person will ensure effective internal and external communications with clients, potential customers, associates, and ownership.

The ADOSM will direct the solicitation efforts of the sales and catering team while overseeing rate, date, and space commitments for group, banquet, and catering customers. The ADOSM is also responsible for maximizing total and ancillary revenue.

Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and / or termination when appropriate.

Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement. Ensure the sales and catering team is proficient in working with brand channels, Cvent, wedding websites, and more.

Compile and / or direct the preparation of reports pertaining to the operation of the hotel to include, but not limited to, the annual budget and business plan, monthly forecast, pace reports, action plans, production reports, and weekly summaries.

Coordinate ongoing research of the travel industry to detect market trends and related information for the development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Participate in local organizations to develop business such as Chamber and CVB.

Develop and conduct persuasive verbal sales presentations to prospective clients, to ownership and associates. Internally promote Crescent programs.

Prospect, entertain, and meet in person and virtually with customers and clients, some of which will require travel.

Communicate both verbally and in writing to provide clear direction to the staff. Work with the digital and revenue team on promotions through third-party channels.

Initiate preparation of computerized annual budget and business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.

Organize and / or attend scheduled sales department and related executive team meetings. Participate in associate recognition and key community activities.

Perform any other job-related duties as assigned.

What is required :

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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