Marketing Specialist

Responsibilities will include:

• Manage the optimization of campaigns across social platforms, YouTube, and brand.com sites
• Build campaigns in a timely manner for a seamless launch
• Provide internal stakeholders campaign analysis to surface actionable insights and learnings that can be utilized in the sales process
• Analyze audience data, historical ad performance, and industry trends to make informed client-facing recommendations and internal decisions
• Deliver in-flight and end-of-campaign recaps outlining success and opportunities to scale performance or future growth
• Troubleshoot and problem solve campaign and account issues in a stress-free manner
• Coordinating cross-functional marketing campaigns aligned with product launches and roadmaps.
• Partnering with product managers to streamline digital marketing campaign planning, execution, and QA processes.
• Building dashboards and running performance analysis for product launches.
• Improving marketing workflows using Jira, Notion, and automation tools.
• Supporting feature launches with end-to-end ops support including tracking setup and tagging.
• Acting as liaison between product and digital marketing/paid social teams to ensure aligned execution.

Desired Skills and Qualifications

• Demonstrated success at working with cross-functional teams
• Strong attention to detail and organizational skills
• Understanding of media and marketing metrics/KPIs, branded content, commerce content, ad technology and platforms.
• Exceptional communicator and comfortable managing multiple tasks