What are the responsibilities and job description for the Director of Strategic Marketing position at The CSI Companies?
Strategic Marketing Director Location : On-Site in Nashville, TN
Compensation : $120,000 - $145,000 plus annual bonus
Hours : Standard business hours, Monday to Friday
Job Summary The Strategic Marketing Director is a senior-level B2B marketer with expertise in translating business insights into effective marketing strategies that drive growth. This role requires deep knowledge of the healthcare and GPO industry, with a focus on creating impactful promotions and collateral for existing and prospective members. You will collaborate with internal teams to shape brand identity, develop resources, and fulfill HealthTrust Performance Group's commitment to its membership. The ideal candidate is a strategic thinker with a creative approach grounded in data-driven insights. Key Responsibilities :
- Brand Leadership : Lead branding initiatives, including key messaging and positioning.
- Strategic Planning : Oversee annual and 3-year strategic marketing plans.
- Membership Growth : Develop strategies to increase GPO membership.
- Marketing Execution : Create and execute marketing plans aligned with business objectives.
- Lead Generation : Partner with Sales to generate and nurture leads.
- Cross-Selling : Promote the entire portfolio of offerings to optimize performance and savings.
General Responsibilities :
Communications :
Qualifications :
Salary : $120,000 - $145,000
