What are the responsibilities and job description for the The Culinary Institute of America is hiring: Marketing Manager in Napa position at The Culinary Institute of America?

The anticipated hiring range for this position is $70,000 to $80,000 per year. Hiring offers will be determined based on the final candidate's qualifications and experience. The recruiter can share more information about what the anticipated hiring rate / salary would be based upon your specific qualifications during the selection process.

The CIA offers a substantial benefits package that includes medical coverage available at no cost to qualifying employees, dental insurance, vision insurance, life insurance, short and long term disability insurance, retirement savings plan with high employer contributions, a generous paid time off program, and more!

As the benefits package at the CIA results in a significant value above the base hiring salary for this position, we encourage you to apply so that our recruiters can share more information with you about the benefits of working for the CIA.

POSITION SUMMARY

The Marketing Manager, California campuses will be responsible for developing and executing the marketing and communications plan for the Culinary Institute of America's (CIA's) commercial businesses in California, primarily for the CIA at Copia. The Marketing Manager is responsible for project management of the promotional calendar, public relations (PR), social media, paid media and partnerships, in order to increase awareness for the CIA at Copia locally, regionally, and nationally. The manager is responsible for promoting all of Copia's offerings including the Grove restaurant, Public Events, Food Enthusiast classes and Boot Camps, Special Events (weddings / meetings), and other Copia outlets. This role will also support limited marketing needs for Greystone's Special Events, and Restaurants / Bakery / Marketplace.

ESSENTIAL RESPONSIBILITIES

Work with Copia and Marketing leadership to develop marketing and communications plans for Copia - including marketing calendar, messaging priorities, and media plans.
Manage PR agency relationships to drive buzz, connect with local, regional and national press and to explore partnership potential with lifestyle brands / sponsors.
Build relationships with visitor bureaus and Chambers of Commerce, local directories, and hotel concierges / hospitality organizations to promote Copia.
Develop relationships with key stakeholders at Copia across all the departments : special events sales, food enthusiasts team, restaurants, retail. Work with the Senior Director of Food & Beverage Operations to develop a detailed marketing calendar with promotions and communications focus across all Copia businesses.
Work with Newsletter team to plan weekly editorial calendar and secure copy and photo assets for promotions.
Work with Sales lead to define needs for weddings and meetings promotions for both California campus properties; Copia and Greystone.
Develop clear, succinct creative briefs for Creative Services and Web team to create collateral materials (posters, print and digital ads, social posts, website pages, etc.) to support all of Copia's businesses.
Develop and execute organic social media strategy with Social Media Community and Content Manager.
Work with Digital team on paid media, including Search Engine Marketing; Partners such as TheKnot / Weddingwire.com and OpenTable. Analyze performance and optimize results.
Activate brand partnerships experiences and events.
Develop communications to support the end-to-end guest experience for all visitors of Copia, including wayfinding signage, upsell and cross-sell of offerings onsite to different audiences, such as visitors, conference attendees, restaurant patrons, food enthusiast students, etc.
Any and all other duties as assigned.

REQUIRED QUALIFICATIONS

Education :

Bachelor's degree in Communications or a related field.

Experience :

Three (3) years of experience in communications, brand marketing and public relations, including digital and social media.

Experience developing and executing marketing campaigns for PR, social media, paid print and digital, and events.

PREFERRED QUALIFICATIONS

Marketing leadership experience managing a team.

MBA preferred.

Agency experience a plus.

Experience in food-related, lifestyle or hospitality industry.

Experience in omni-channel brand marketing.

Some business to business (B2B) marketing experience.

REQUIRED SKILLS

Demonstrated ability to create and implement strategic marketing plans that directly support financial impact on a business.

Demonstrated marketing expertise - positioning, branding, messaging, developing creative briefs, critiquing creative work.

Strong experience managing projects with cross-functional matrixed organization.

Proficient knowledge of digital media landscape and emerging trends.

Personal proficiency in social media communications technologies, particularly Instagram.

Experience developing and executing marketing campaigns, including PR, social media, and events.

Creative skills in consumer / marketing writing and visuals (photography).

Knowledge of experiential marketing events, customer experience, and guest journey.

Ability to plan, lead and mentor a team of marketers.

Ability to navigate multiple stakeholders located in different locations.

Ability to operate at a strategic level while being able to roll up sleeves and execute day-to-day tasks.

Strong organizational skills and proven ability to successfully juggle multiple projects simultaneously while maintaining attention to detail.

Proven ability to manage projects from start to finish with limited day-to-day supervision.

Strong computer skills, including proficiency in MS Office suite products, i.e. Word, Excel, PowerPoint.

Demonstrated ability to show a high level of service responsiveness to internal customers and effective partnership with colleagues.

Excellent written communication, verbal communication, and presentation skills required. Must have demonstrated ability in organizational, time management, problem solving and interpersonal skills.

Must have a proven, consistent track record showing the ability to work with all levels within an organization.

Must display a high level of energy and self-motivation and passion for the industry.

Ability to handle confidential issues with a high level of discretion.

WORKING CONDITIONS

Ability to travel periodically to other CIA locations due to business needs.

Able to work a flexible schedule, including nights and weekends, as required by business needs.

Regular work requires the use of a computer, sometimes in excess of eight (8) hours per day.

Salary : $70,000 - $80,000

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