What are the responsibilities and job description for the Marketing / Brand Manager position at The Cure Co?
The Cure Company Cannabis brand is seeking to expand our team and fill the role of Marketing / Brand Manager. We are based in Los Angeles, but are quickly expanding to other regions. The ideal candidate would have experience in the Cannabis space and a strong background in Marketing.
Responsibilities
Generate and develop compelling plans and execution of brand marketing including new product launches, product packaging, pricing, retail and merchandising.
Partner with Executive team to bring a brand to life through well-conceived and well-executed programs and initiatives.
Maintain brand identity and consistency to build brand awareness
Execute marketing initiatives that support the delivery of the brand promise to ensure growth within all distribution channels
Assist in overseeing market research and consumer insights
Evaluate growth opportunities with existing brand portfolio
Set, monitor, and exceed monthly, quarterly and annual brand revenue goals
Create and present reports to senior management
Requirements
Must have 2 - 3 years in Marketing
Knowledge of how to implement effective brand strategy, including brand aesthetic, messaging, and overall identity
Ability to inspire, lead and encourage teamwork in a collaborative environment
Maintain a high level of accomplishment with minimal supervision
Takes initiative in finding ways to improve work-related processes
Able to work well under pressure in a fast-paced environment
Exceptional verbal and written communication/presentation skills
Effective organizational and time-management skills
Strong analytical and critical thinking
Focused attention to detail
Ability to work with cross-functional teams such as Sales, Planning, Purchasing, and Manufacturing
Proficiency with Microsoft Office Software including Excel and PowerPoint
Must be at least 21 years of age
Medical, Dental and Vision benefits offered