What are the responsibilities and job description for the Manager Product Marketing position at The Custom Group of Companies?
Manager Product Marketing
Responsibilities :
- Conceptualize and brainstorm new products through meetings with the overall Marketing, R&D, Sourcing, and Manufacturing teams; also by attending trade shows and conducting competitive shopping and trend research.
- Lead the briefing process for new product launches with internal cross-functional teams and external suppliers, assuring clear communication on spec sheets, benchmarks, and timelines.
- Ensure progress of submissions until desired attributes and performance are achieved.
- Work with R&D, Sourcing, and Operations to ensure timely submissions, approvals, testing, and troubleshooting any production issues.
- Develop and maintain budgets, product volume forecast, and Cost of Goods targets.
- Collaborate with the Brand Marketing team to ensure cohesive product presentation, packaging execution, and communication on the cosmetics wall.
- Responsible for timely delivery of samples for retailer meetings, PR events, advertising, and communications development.
- Develop and maintain pricing strategy for North America (US and Canada).
- Liaise with the International team to ensure products are globally compliant.
- Ensure brand message and product benefit points of difference are appropriately reflected in packaging copy and design.
- Evaluate competitive new products and present comprehensive analysis.
- Conduct product post-launch analyses for SKU rationalization and product assortment strategy
- Present at internal sales and external retailer meetings.
- Travel to factories and outside vendors (US and International) for development / shade matching / approval of new product concepts.
- Field products and concepts through market research and solicit sales feedback to further improve product offering, concepts, and formulas.
Qualifications :
