What are the responsibilities and job description for the Senior Web Analyst position at The Custom Group of Companies?
Position Overview :
We are looking for a Sr. Analyst, Web Analytics to join a dynamic team within a leading healthcare organization. In this role, you will collaborate with Analytics, Digital Experience, and Product teams to drive insights and recommendations that improve our digital engagement and overall web performance. You will help optimize how our teams deliver content, monitor key web metrics, and ensure the integrity of our analytics data across digital touchpoints.
Key Responsibilities :
- Serve as a thought-partner for the Analytics, Digital Experience, and Product teams, conducting analyses, building reports, uncovering insights, and providing actionable recommendations for improvements.
- Monitor and assess the health of web performance indicators, including traffic volumes, audience composition, and conversion rates, ensuring the digital experience aligns with organizational goals.
- Deliver insights related to content performance, helping teams improve the effectiveness of written content and engagement strategies.
- Assist with ad hoc Web Analytics requests from across Marketing & Communication (M&C), providing quick insights and data support to teams.
- Maintain the integrity of Web Analytics data by ensuring proper taxonomy and tracking practices are implemented across M&C, promoting accurate reporting and analysis.
- Champion a hybrid "Service / Self-Service" analytics model within M&C, educating stakeholders and empowering them to leverage data in their own decision-making.
Qualifications :
