What are the responsibilities and job description for the Sr. Manager, Personalization position at The Custom Group of Companies?
Reporting to the Associate Director, Digital Experience Strategy, you will:
- Develop and execute personalization strategies that optimize website experiences and drive new patient volume.
- Design, implement, and analyze A/B and multivariate tests to inform data-driven personalization campaigns.
- Leverage behavioral data and audience segmentation to craft tailored customer experiences.
- Work cross-functionally with marketing, product, operations, and analytics teams to deliver cohesive digital experiences.
- Monitor personalization campaign performance, delivering actionable insights, recommendations, and iterative optimizations.
- Build and maintain a robust roadmap for personalization campaigns, ensuring alignment with Marketing & Communication's priorities and timely execution.
- Partner with stakeholders to identify and address audience pain points, creating seamless and impactful customer journeys.
- Collaborate with UX and product teams to ensure personalization elements are enabled and seamlessly integrated.
- Ensure all campaigns adhere to HIPAA compliance and data privacy standards.
- Foster collaboration across teams to ensure consistent messaging and personalization across all touchpoints.
- Bachelor's degree in Marketing, Analytics, Business, or a related field.
- 5-7 years of experience in personalization, digital web strategy, customer journey management, or audience insights.
- Expertise in A/B and multivariate testing frameworks.
- Proficiency with personalization platforms such as Dynamic Yield, Optimizely, Adobe Target, Salesforce, or similar tools.
- Familiarity with analytics tools such as Heap, Google Analytics, or Adobe Analytics.
- Strong understanding of customer journeys, segmentation, and audience insights.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously.
- Effective communication skills to present complex ideas in a clear and compelling manner.
- Detail-oriented with a results-driven mindset
