What are the responsibilities and job description for the Multimedia Sales Executive position at The Day Publishing Company?
As a Multimedia Sales Executive, you will be responsible for prospecting, qualifying, selling, and closing new clients to increase revenue within designated territory. You will leverage our extensive portfolio of both print and digital services and audience insights to create and recommend personalized multimedia marketing campaigns for our business customers, connecting them to prime prospects and maximizing their ROI.
Key Responsibilities:
Collaborate with marketing representatives to fully understand product and communication needs.
Identify, locate, and develop new customers through a variety of methods including networking and cold calls. Maintain existing relationships with customers.
Partner with customers to help them reach their goals, owning the entire sales process from start to finish. Create and recommend products and services that meet the customer’s needs, based off a Customer Needs Analysis.
Provide exceptional customer service, maintaining the highest levels of personal and professional behavior in the market and in the workplace.
Provides information, quotes, credit terms, and other bid specifications to clients.
Develop and demonstrate knowledge of The Days sales and marketing portfolio, including newspaper products, digital marketing services and non-traditional offerings (events, promotions, etc.).
Consistently meet and strive to exceed print and digital revenue targets.
Regularly communicate with management and completion of all required sales process activities.
Embrace new products or programs as the company continues to diversify and test new revenue streams.
Knowledge, Skills, Abilities:
Knowledge of competitive media landscape; use for new business development and sales analysis.
Ability to prospect new business via cold calling and other prospecting techniques including social media where applicable.
Highly motivated, self-starting individual with initiative and drive to succeed.
Ability to manage multiple projects and set priorities.
Excellent time management skills with a proven ability to meet deadlines.
Excellent verbal and written communication skills, including active listening and the ability to build and deliver effective presentations.
Strong networking and community involvement skills.
Eagerness to learn, continually seeking to improve sales skills.
Excellent organizational skills and attention to details.
Proficient computer and software skills (i.e. Microsoft Excel, Outlook, OneDrive, Word, PowerPoint, SharePoint, Teams.
Must possess a valid state driver’s license, safe and reliable transportation, including maintaining registration and insurance.
Education & Experience:
Bachelor’s degree or equivalent experience in media sales.
Prior experience in digital marketing sales highly desirable.
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer and telephone.
Must be able to lift 45 pounds at times.
Travel to meet with clients or potential clients.
