Marketing Manager – The Dog Stop

Inspiring Tails to Wag from Coast to Coast!

At The Dog Stop, we believe that every dog deserves top-tier care, and every franchisee deserves top-tier support. As we continue to grow our footprint nationwide, we’re looking for a Marketing Manager who’s as passionate about marketing as they are about building relationships.

This isn’t just a marketing role—it’s an opportunity to be a brand champion and a trusted marketing partner for our franchisees. If you love blending strategic marketing with hands-on collaboration, this is the role for you!

What You’ll Do:

Be the Brand Champion

• Ensure consistency in messaging, visuals, and marketing execution across all franchise locations.
• Develop and manage local store marketing campaigns while providing franchisees with tools and guidance to execute effectively.

Support & Guide Franchise Owners

• Serve as the primary marketing liaison for franchisees, helping them drive traffic, increase engagement, and grow revenue.
• Provide one-on-one marketing coaching and training sessions to educate franchise owners on best practices.
• Act as a franchisee advocate, helping bridge the gap between local store needs and corporate marketing strategy.

Drive Local & Digital Marketing Success

• Develop local store marketing playbooks with community engagement strategies, promotions, and event planning guidance.
• Support franchisees with Google Business Profile optimization, local SEO strategies, and digital advertising.
• Oversee social media strategy and execution, ensuring franchise locations are effectively leveraging organic social media.

Analyze & Optimize Performance

• Track key marketing metrics, assess campaign effectiveness, and provide actionable recommendations for improvement.
• Monitor and report on franchisee marketing performance, offering insights to optimize marketing efforts across locations.

Manage and Establish Partner Relationships

• Work with external marketing agencies and vendors to execute digital marketing, PR, and creative initiatives.
• Assist franchisees in selecting and managing local marketing vendors (e.g., printing, signage, media buys).

Bring the Energy!

• Collaborate with the broader marketing and operations teams to ensure alignment in brand strategy and messaging.
• Brainstorm creative marketing ideas and initiatives to drive engagement and brand awareness.
• Represent The Dog Stop within the community and at franchisee meetings and industry events as needed.

What We’re Looking For:

• Marketing Experience: At least 3 years of experience supporting marketing efforts across multiple locations or clients, with a mix of digital marketing and local store marketing.
• Strategic & Hands-On: Ability to think big-picture while also rolling up your sleeves to execute campaigns.
• Relationship Builder: Must be a strong communicator and collaborator—you’ll work closely with franchisees, vendors, and internal teams.
• Data-Driven Approach: Comfortable analyzing performance metrics to optimize marketing strategies.
• Mar-Tech Savvy: Experience with several various mar-tech tools, including HubSpot, Canva, Social Media Platforms, WordPress, GMB, etc.
• Passion for Pets & People: Bonus points if you’re a dog lover—because at The Dog Stop, we’re all about happy pups and happy people!

Why Join The Dog Stop?

• Work with a growing, nationally recognized brand in the pet care space.
• Enjoy a dynamic role where every day is different—from strategic planning to hands-on execution.
• Be part of a team that values collaboration, innovation, and making tails wag!
• Grow your career and expand your marketing expertise alongside The Dog Stop as we continue to grow and bring tail-wagging experiences to communities nationwide!
• We offer a competitive compensation package that includes a base salary with potential for bonuses, comprehensive medical benefits, paid time off, a 401(k) with company match, and—because we love dogs as much as you do—free dog daycare at our flagship HQ store!

If you’re ready to bring big ideas, strong relationships, and tail-wagging marketing energy to a brand that’s expanding across the country, we’d love to hear from you!

The Dog Stop® provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type: Full-time

Ability to Commute:

• Glenshaw, PA 15116 (Required)

Work Location: Hybrid remote in Glenshaw, PA 15116