What are the responsibilities and job description for the The Door, LLC. is hiring : Public Relations Account Executive in New York position at The Door, LLC.?
We're adding an Account Executive, Consumer Brands to our integrated marketing and public relations team. If you'd like to work with trendsetting experiences, consumer products, spirits and more, we’d like to hear from you.
Who we're looking for :
The ideal candidate would have a minimum of 3-4 years of experience, knowledge of - and experience with - pitching consumer products to media and working with influencers to secure dynamic paid and organic campaigns.
ACCOUNT MANAGEMENT :
Play an important role in the day-to-day account function of teams
Be a brand champion for your clients and build strong relationships with them
CREATIVITY DRIVES US :
Mandatory In-person, in office requirement two days; self-motivated to work independently from home
Participate in brainstorming sessions for programming and publicity beyond the role of the press office
Conduct research on trends, innovative brands, products and the industry to support the development of creative programming, client plans and new business proposals
EARNED MEDIA AND INFLUENCER ENGAGEMENT :
Build and sustain relationships with key media outlets (business, retail, food trade, consumer, culinary, lifestyle, entertainment)
Proactively pitch and generate earned media placement in appropriate titles
Secure top-tier national and regional earned media placements for C-suite and consumer products across digital, print and broadcast media
Prepare reports on the performance of media programs, providing insights, recommendations and key learnings
Support team in development of media prep documents such as briefing sheets, run of show, messaging documents, prepare & host briefings with key stakeholders
Attend / staff shoots and / or interviews with select journalists / influencers & client
Lead areas of client calls and execute on deliverables set forth in communications
Maintain written assets across accounts including but not limited to media lists, press releases, Q&A documents
Base knowledge of influencer marketing and how social integrates with an earned campaign
Stay on top of trends with knowledge of all major social platforms including Instagram, TikTok, Facebook, LinkedIn Twitter, Snap, etc
EVENTS / ACTIVATIONS :
Ability and interest to help concept and build a consumer facing activation or event
Assist with staffing of on-site needs at events
QUALIFICATIONS :
Minimum 3-4 years of recent experience in PR, marketing communications, or a related role
Bachelor's degree from an accredited college / university in marketing, communications, business, or a related field
Some experience with earned and paid media planning and execution, across digital channels
Base knowledge of purpose or Executive thought leadership campaigns
Proficiency in Google suite, including ability to prepare deck presentations and visual recap reports, as well as knowledge of working with Muck Rack and Critical Mention
Excellent organizational skills with the ability to handle multiple projects simultaneously and meet deadlines in a timely manner
Experience leading product launches, including writing press releases and devising the proper pitches and corresponding media cadence
Exceptional written and verbal communication skills, with the ability to craft key messages for various channels
Interest in social media and proactive industry trendspotting
Understanding of influencer marketing and how social integrates with an earned campaign
Dynamic problem solver with the ability to turn challenges into new areas of opportunity
Seniority level
Associate
Employment type
Full-time
Job function
Public Relations and Marketing
Industries
Public Relations and Communications Services and Consumer Services
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