What are the responsibilities and job description for the The Dorm LCSW PLLC is hiring : Marketing Manager in New York position at The Dorm LCSW PLLC?
Since 2009, The Dorm has been a mission-driven, client-centered mental health organization that has been bringing comprehensive, evidence-based treatment to young adults, ages 18-30. We are looking for a passionate, detail-oriented, and innovative marketing manager to join our multidisciplinary New York City team and contribute to our goal of making a difference.
The Dorm's marketing manager will have experience planning, strategizing and completing market research, identifying trends, preparing and launching content marketing campaigns, curating branded content, writing copy that is optimized for a variety of target audiences, supporting with executing marketing, education and partnership events including invitations, collateral and engagement strategies.
With us, you'll be part of the next frontier in mental health care with an integrative treatment model and outcomes research approved by a third-party validated Institutional Review Board (IRB). We blend individualized therapy and skills coaching, hands-on family work, group-based clinical support and a bustling community and social Clubhouse experience unseen elsewhere in our industry. With competitive salaries between $70,000 and $80,000 (based on background / experience) and a proud commitment to diversity in the workplace that affirms all races, genders and backgrounds, our strength is our community and we hope that includes you!
What You Will Do :
- Working with the Senior Director of Marketing and Communications and Senior Marketing Manager on overseeing the development of compelling and strategic search optimized digital content, including web page updates, blogs, clinical case studies, social media posts and other promotional and educational material and collateral.
- Analyze market trends, customer behavior, and the mental health treatment competitive landscape to inform marketing strategies and inspire future efforts.
- Monitor, analyze, and report on the effectiveness of cross-channel campaigns using KPIs and analytics tools (across Google Analytics, Mailchimp reporting and social media insights) and recommend improvements as needed.
- Find efficiencies and best practices and work towards putting them into action, including establishing and maintaining team workflows, monitoring email lists, and optimizing data and reporting deliverables.
- Work closely with other cross-functional teams (including outreach, admissions, research and clinical) to ensure marketing efforts align with broader organization goals.
- Taking the lead on new special projects that are determined by the leadership team that relate to communications and marketing efforts and support with honing The Dorm's on-site client and family experience and any referral relations efforts
- Managing vendors related to ordering key marketing collateral e.g. brochures, posters,
- Assisting with collateral development including proofing, vendor bidding, selection of materials, etc.
- Support with managing and training marketing interns, as needed.
What You Need to Qualify :
What We Offer
We are an equal opportunity employer. We consider applicants for all positions on the basis of merit, qualifications and business needs, and without regard to race, color, national origin, religion, sex, gender identity, age, disability, alienage or citizenship status, ancestry, marital status, partnership status, creed, sexual and reproductive health decisions, genetic predisposition or carrier status, sexual orientation, uniformed service or veteran status, familial status, status as a victim of domestic violence or any other status or characteristic protected by applicable federal, state or local laws.
Salary : $70,000 - $80,000
