Sr Director, Sales, KATC

KATC, the Scripps-owned ABC station in Lafayette, LA, is seeking a Senior Director of Sales. Nestled in the heart of Cajun Country, Lafayette offers a unique blend of rich cultural heritage, vibrant culinary scene, and unparalleled Southern hospitality. Known for its lively music, festivals, and a dynamic local economy, Lafayette provides an exceptional quality of life. As the Senior Director of Sales, you will play a pivotal role in driving revenue growth by spearheading a dynamic sales team focused on delivering innovative advertising solutions to both local and national businesses.

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The ideal candidate will possess extensive experience in sales and advertising, exceptional leadership skills, and a deep understanding of the evolving digital landscape. By fostering a collaborative and innovative environment, the Sr. Director of Sales will empower businesses to capitalize on growth opportunities and enhance their brand visibility in an increasingly competitive market.

WHAT YOU'LL DO :

• Create and manage budgets and projects for station revenue. Set and adjust station rates to meet goals.
• Manage the sale of advertising time to clients / agencies, involving local and national travel. Meet with clients and advertisers to maintain high visibility in the community.
• Create and manage non-traditional revenue and new business projects.
• Provide training, development, and motivation of Local Sales Department to ensure success of department goals and objectives.
• Provide training for the sales managers to include all aspects of local, national, and general sales management.
• Effectively manage all personnel issues.
• Utilize and maximize air time inventory and resources to achieve revenue goals. Evaluate items and programs available to the station.
• Develop and implement new business plans, sales projects, and strategic plans for sales.
• Understand and interface with traffic system and personnel to efficiently manage air time inventory. Approve all orders.
• Interface with station's national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations.
• Establish local market value and position of the station. Know the strengths and weaknesses of competing stations and mediums. Maintain integrity in all business dealings.
• Work with General Manager and other department managers to accomplish the objectives of this station.
• Perform other duties as needed and directed by General Manager.

WHAT YOU'LL NEED :

WHAT YOU'LL BRING :

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