What are the responsibilities and job description for the Digital Advertising Operations Analyst (Hybrid) position at The E.W. Scripps Company?
The E.W. Scripps Company is seeking an Ad Ops Analyst in New York City to provide support required to process digital advertising campaigns from pre-sale to campaign launch, interact with local sales teams and advertising operations staff to ensure seamless order execution, provide campaign strategy / guidance, and deliver high-level client support. This role is a key contributor to digital growth, client strategy, and campaign optimizations.
WHAT YOU'LL DO :
- Complete accurate entry for all aspects of a digital campaign into multiple digital advertising sales systems.
- Assist with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing cost per thousand (CPM), cost per click (CPC).
- Enter and maintain accurate customer data in the order management system (OMS) or customer relationship management system (CRM).
- Provide consulting to sales teams with knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels.
- Utilize web analytics to measure digital performance and provide client insights.
- Ensure that all elements of advertising campaigns are completed in an accurate and timely manner.
- Ensure complete and accurate revenue recognition in a variety of billing systems.
- Prepare reports and data insights to support strategy for customer meetings.
- Compare reporting with third party(s) to confirm campaign reporting is tracking and campaigns are running as contracted.
- Work closely with Ad Operations and / or account executives to capture customer needs for execution of digital campaigns.
- Collaborate with Sales team to recommend campaign modifications for optimal results.
- Support and adhere to digital revenue operational processes, policies, procedures and standards.
- Attend and contribute to Sales and Ad Operations training and planning meetings.
- Cultivate productive, professional relationships with clients, vendors and internal teams.
- Perform other duties as assigned.
WHAT YOU'LL NEED :
WHAT YOU'LL BRING :
LI-SM2
LI-Hybrid
COMPENSATION RANGE : 80,000.00 -
Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.
ADDITIONAL BENEFITS :
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SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION :
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person's diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.
ABOUT SCRIPPS :
The E.W. Scripps Company (NASDAQ : SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is : "Give light and the people will find their own way."
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
Salary : $80,000
