What are the responsibilities and job description for the Public Relations Manager position at The EGC Group?
About The EGC Group
The EGC Group is an award-winning creative and media marketing agency with a nurturing and flexible culture. We have a passion for ideas, an entrepreneurial spirit and a global client roster that includes Brother International, Canon and Mayo Clinic. Our average employee tenure is over nine years, which far exceeds the industry average. We offer hybrid and flexible work styles, unlimited PTO, tuition assistance and 401K benefits. We are a member of AMIN, an association of over 40 advertising agencies throughout the world, and we offer global services through this association.
The Role
The EGC Group is seeking an agency side Public Relations Manager, who will be responsible for leading client strategies. The ideal candidate will have experience in a wide range of PR functions, as well as have existing, positive relationships with media professionals.
Key Responsibilities
- Thought leadership and planning surrounding client strategies and campaigns
- Writes press releases and prepares information for the media to promote clients.
- Responds to requests for interviews and information from the media.
- Establishes and maintains cooperative relationships with consumer, community, employee, and public interest groups.
- Plans or directs the development of programs to maintain favorable public and stakeholder views of the organization’s agenda and accomplishments.
- Coaches client reps in effective communication with the public and employees.
- Analyzes the organization’s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, services.
- Maintains the organization’s image and identity.
- Drafts speeches and schedules interviews.
- Prepares and edits organizational materials, including employee newsletters and other publications for internal and external audiences.
- Collaborates with clients to identify trends and evaluate advertising to determine whether it is in sync with the organization’s public relation efforts.
- Identify and organize promotional events such as press conferences, conferences and speaking engagements.
Qualifications
- 5 years of experience in a PR or communications role
- BA in Public Relations, Journalism, Communications, English, Marketing or a related field is preferred
- Verbal and written communication excellence, with attention to detail
The Perks of Working at EGC
Generous PTO and Summer Fridays (Half Days)
Hybrid Work Schedule
Medical, Dental, Vision benefits
401K Employer Matching
Life Insurance, Aflac and Additional Auxiliary Benefits
Company Luncheons, Outings and Events
