What are the responsibilities and job description for the Marketing Strategy and Operations Lead position at The Encima Group?
Job Overview
The Encima Group is seeking a seasoned Marketing Strategy and Operations Lead to drive our clients' multichannel marketing efforts in the Central West NJ/NYC area. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that meet our clients' business objectives.
Key Responsibilities:
Requirements:
The Encima Group is seeking a seasoned Marketing Strategy and Operations Lead to drive our clients' multichannel marketing efforts in the Central West NJ/NYC area. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that meet our clients' business objectives.
Key Responsibilities:
- Develop and lead tactical design and execution of MCM plans including project briefs and requirements documents.
- Manage project timelines and deliverables, identifying and managing channel interdependencies.
- Partner with Channel Leads to ensure effective execution of multichannel services and programs consistent with agreed service levels, channel standards, and compliance requirements.
- Drive and develop MCM measurement plans & KPIs in partnership with the Analytics Team, ensuring all activities are tied to measurable results.
Requirements:
- 7 years proven multichannel marketing experience and 3 years Pharma experience.
- Demonstrated success in a complex strategic role with operational experience.
- Strong planning and strategy background with a Bachelor's degree required.
