What are the responsibilities and job description for the Pharmaceutical Marketing Services Director position at The Encima Group?
Marketing Strategy and Services Lead
The Encima Group is seeking a highly talented Marketing Strategy and Services Lead to serve our clients in the Central West NJ/NYC area. In this role, you will be assigned to Pharmaceutical/Healthcare client(s) and leverage your multi-channel expertise to drive HCP MCM program strategy, planning, tactics selection, program development, launch, vendor management, and program KPIs.
Key Responsibilities:
Requirements:
The Encima Group is seeking a highly talented Marketing Strategy and Services Lead to serve our clients in the Central West NJ/NYC area. In this role, you will be assigned to Pharmaceutical/Healthcare client(s) and leverage your multi-channel expertise to drive HCP MCM program strategy, planning, tactics selection, program development, launch, vendor management, and program KPIs.
Key Responsibilities:
- Develop and lead tactical design and execution of MCM plans including project briefs and requirements documents.
- Manage project timelines and deliverables, identifying and managing channel interdependencies.
- Partner with stakeholders to ensure effective execution of multichannel services and programs consistent with agreed service levels, channel standards, and compliance requirements.
- Drive and develop MCM measurement plans & KPIs in partnership with the Analytics Team, ensuring all activities are tied to measurable results.
Requirements:
- 7 years proven multichannel marketing experience and 3 years Pharma experience.
- Demonstrated success in a complex strategic role with operational experience.
- Strong planning and strategy background with a Bachelor's degree required.
