Marketing Manager

Marketing Manager

Location: Naperville, IL — On-site, 5 days/week

Our client is a rapidly growing, entrepreneurial healthcare company dedicated to delivering innovative solutions. They’re looking for a strategic and results-oriented Marketing Manager with a strong B2B marketing foundation and demand generation expertise to help scale the business. If you thrive in a collaborative, high-feedback environment, are energized by cross-functional partnerships, and want to drive growth in a nimble organization, this could be a perfect match.

What You’ll Do

• Lead Demand Generation Strategy: Design and execute integrated campaigns focused on high-quality lead generation, driving pipeline growth across mid-market and multi-site customer segments.
• Own B2B Campaign Execution: Build and manage B2B campaigns tailored to healthcare-adjacent and multi-location business audiences. Support both net-new lead acquisition and cross-sell/upsell opportunities.
• Manage a Small, Agile Team: Lead and mentor a small team, fostering collaboration across sales, content, and product. Directly manage internal marketers and guide external vendors with a long-term goal of bringing more creative/content in-house.
• Drive Customer-Centric Messaging: Develop campaigns that align with upstream selling strategies and customer needs—supporting sales enablement and real-time feedback loops with the sales team.
• Execute Across Channels: Oversee campaigns across email, paid digital (Google Ads), SEO, webinars, social, and more. Balance day-to-day execution with long-term brand vision.
• Leverage Technology: Use tools like HubSpot, Salesforce, and AI-driven marketing solutions to streamline campaigns and improve performance. Familiarity with sales enablement tactics like cold-calling support is a bonus.
• Analyze and Optimize: Monitor KPIs, measure campaign ROI, and use analytics platforms like Google Analytics and Google Trends to inform strategy and optimize performance.
• Guide Content Development: Partner with internal teams and external vendors to produce compelling marketing assets—white papers, case studies, blog posts, email templates, etc.

What You Bring

• Experience: 7–10 years of B2B marketing experience, ideally in mid-market or healthcare-adjacent organizations.
• Demand Gen Expertise: Strong track record of generating and nurturing leads across multi-channel campaigns in a mid-market environment. Bonus if you’ve marketed to office managers, compliance teams, or similar healthcare decision-makers.
• Team Leadership: 3 years of experience managing small teams and collaborating across departments, especially sales. You’ll have direct reports in this role.
• Marketing Skills: Proficiency in demand generation, ABM strategies, Google Ads, SEO, and CRM/automation platforms like HubSpot or Salesforce. Experience managing marketing budgets is a plus.
• Customer Focus: Deep understanding of the B2B sales cycle and a passion for supporting top-line growth. You're data-driven and always optimizing based on performance.
• Content & Creative Oversight: Ability to guide content strategy and oversee vendors, to elevate brand and campaign execution.
• Agile Mindset: You’re comfortable wearing multiple hats in a lean, growth-oriented environment and thrive when given ownership.
• Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus).

Preferred (Not Required)

• Experience in or exposure to healthcare, particularly with multi-location service providers.
• Understanding of compliance and healthcare regulations.
• Familiarity with AI-driven marketing tools and A/B testing.

What They Offer

• Competitive compensation and benefits package
• High-impact, high-ownership role in a growing organization
• Collaborative, feedback-rich environment with direct alignment between marketing and sales
• Opportunities for professional growth and leadership in a high-visibility position

The Equus Group is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.