Assistant Manager, Growth Hacking - Paid Social

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

We are seeking a highly motivated and data-driven Assistant Manager, Acquisition for the Digital Catalyst team to support our acquisition efforts across Paid Social and other related media channels. In this role, you will be responsible for helping to develop and executing strategies to acquire new customers while optimizing performance and day-to-day campaign and creative management. You will work closely with internal teams and agency partners to continually analyze and improve campaign results, share insights across the growth marketing team, and create efficiencies for cluster of beauty brands.

Key Responsibilities

Planning & Performance Reporting

• Support the strategic approach to Paid Social and other ad hoc paid marketing channels, focusing on day-to-day execution in collaboration with the brand and agency teams to meet brand growth objectives.
• Partner with Acquisition Managers to run day to day communications with agency partners and internal stakeholders, ensuring cross channel visibility, coordination, and a thorough understanding of the marketing calendar.
• Assist in daily reporting to monitor, track, and analyze channel performance (ROAS, CPA, CAC, LTV, etc.), identifying areas of optimization and improvement.
• Support Acquisition team in daily, weekly and monthly channel-level forecasting efforts, ensuring accurate targets are set and achieved for each channel.
  
  

Cross-Functional Collaboration

• Work closely with other growth marketing teams (paid search, SEO, email, etc.) to ensure cohesive and aligned strategies across all acquisition channels.
• Regularly update internal teams and brand leaders on channel education, performance, trends, and opportunities.
• Partner with brands and creative teams to recommend best practices and creative optimizations for marketing content, copy and assets.
• Work with CRM team on audience insights and builds, ensuring targeting segments are accurately executed on various marketing platforms and channels.
• Ensure copy and creative asset delivery to necessary channel leads or agencies is seamless and complete in a timely manner through the brand creative workbooks.
• Act as the liaison between internal creative teams, brands and media agency.
• Own asset briefing, trafficking and QA process for Paid Media campaigns. Communicate any changes to necessary teams to prevent disruptions or delays of the marketing campaigns and strategy.
  
  

Ensure that correct marketing events and promotions for brands are communicated to external agencies.

Qualifications

• Minimum of 3 years in growth marketing with a focus on acquisition channels with at least 2 years of hands-on, real-time execution and campaign management experience.
• Experience with advertising on Meta, TikTok, Snap, Paid Search and Pinterest, as well as up and coming social platforms.
• Excellent written and verbal communication skills and high level of attention to detail, managing direct communication with multiple teams.
• Proficiency in data analysis and the ability to interpret performance metrics to drive actionable
• insights and recommendations.
• Experience working in partnership with or at external agencies to execute and optimize paid media campaigns.
• Highly organized with a strong attention to detail, capable of managing multiple campaigns and projects in a fast-paced environment.
• Experience in a fast-paced ecommerce environment with a deep understanding of beauty or consumer product marketing a plus.
• Highly collaborative and able to work cross-functionally with various teams (creative, data, finance, etc.).
• Self-motivated with the ability to manage multiple tasks and priorities efficiently.
• Results-driven with a passion for scaling new customer acquisition.
• Ability to thrive in a dynamic, fast-paced environment.
  
  

Pay Range

The anticipated base salary range for this position is $73,150.00 to $109,200.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.