Director, Copy - AVEDA

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

PRINCIPAL OBJECTIVE:

Reporting to the Vice President of Creative, the Director, Copy serves as a brand steward of this globally renowned brand. A deep understanding of brand voice and experience leading a team of writers is key to the role.

Accountabilities

• Craft captivating campaign copy that remains faithful to our distinctive tone of voice, ensuring each message resonates authentically with our audience.
• Recruit, mentor, and refine junior writers, guiding them to consistently capture the essence of our brand while fostering innovation.
• Collaborate with art directors to kickstart creative campaign concept decks with compelling hooks. Pitch concepts to the VP, Creative, Brand President and cross-functional teams.
• Deliver on strategic marketing intent in captivating new ways to connect with consumers, drive sales and preserve brand equity. Translate commercial objectives into rich and authentic stories.
• Incorporate consumer insights, best practices and evolving channel capabilities to continuously optimize copy to create deep and lasting connections with our consumers.
• Incorporate feedback from creative and cross-functional partners while upholding the essence of the Aveda brand voice.
• Liaise with Legal to vet copy claims and develop new territories to play in.
• Maintain effective communication with Creative Operations to uphold project deadlines and ensure seamless workflow.
  
  

Qualifications

• 8 years of copywriting experience in the luxury/beauty/fashion sectors, with a proven track record of excellence.
• Demonstrated experience in mentoring and developing junior writers, nurturing their talent and fostering growth.
• Quick to grasp brand nuances and adapt writing styles across various platforms.
• A strategic visionary with the ability to think expansively and drive innovation.
• Exceptional pitch skills, capable of presenting concepts with conviction and creativity.
• Meticulously detail-oriented, ensuring precision and accuracy in all written materials.
• Thrives in dynamic, fast-paced environments, adept at navigating frequent shifts and challenges.
• Embraces feedback as a catalyst for creativity, harnessing it to refine and enhance ideas.
  
  

Pay Range

The anticipated base salary range for this position is $108,500.00 to $187,400.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,

The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.