Demo

Executive Director, Ecommerce - North America MAC Cosmetics

The Estee Lauder Companies
New York, NY Full Time
POSTED ON 2/22/2025
AVAILABLE BEFORE 5/20/2025

Description

The Senior Director will be responsible for leading the brand's efforts to define, build, rollout and monetize our online properties. This role will lead technology innovation, strategy, and implementation to create best in class online experiences that drive online conversion and support the brand's mission of delivering high touch service.

Critical to the success will be the ability to partner with cross functional teams including ELC Online Production, DTIG, Global Consumer Marketing, regional Online leads and vendor partners.

This person will oversee multiple projects simultaneously, identify the right solution to deliver projects based on business needs, manage prioritization and solve for potential risks and conflicts as they arise.

Key Responsibilities

Lead online production for the brand and own the vision for the site experience and innovation to drive online conversion and high touch service

Create and maintain the brand's Online digital roadmap of new site features, define strategic initiatives, and prioritization

Oversee global production budget and negotiate and manage vendor contracts

Develop and maintain strong relationships with the multiple internal stakeholders and vendors involved in new feature / technology launches and bring together the relevant parties to ensure alignment and timely rollout

Manage two direct reports and develop and grow junior members on the team

Lead multiple simultaneous projects, agency resources, project status, troubleshoot obstacles, and provide outstanding communication to all stakeholders Digital Production & Innovation

Oversee the development of new features from start to finish including UX / UI, creative development, technical requirements and build

Scale new features, platform enhancements, and technology globally and ensure cost effective and timely rollout

Identify new technology opportunities that support brand initiatives including personalization & high touch service and that drive business results

Act as lead for ELC Online Production. Provide strategic input for new features, generic UX, build requirements, and brand prioritization

Identify opportunities for the brand to be the pilot brand. Oversee pilot implementation. Develop business recommendations and optimizations based on learnings and scale solutions globally

Lead strategy, implementation, and rollout for Virtual Try On and other high touch technologies. Partner with Global Retail Experience team to ensure an omni⁃consumer journey

Leverage expertise in online tools to identify ways to use existing products to solve new business challenges where appropriate Consumer Experience and User Testing

Define user testing approach and strategy to enhance the online experience

Leverage data driven insights to develop and maintain a global consumer journey that is up to date with the current marketplace and consumer expectations

Lead the strategy to continuously optimize site UX with a focus on mobile, product discovery, product detail pages, and checkout to drive conversion. Be a leader in recommending best practices to optimize the brand's website and online experiences

Be the ultimate user advocate by assessing pain points, identifying opportunities, and developing solutions that improve the overall user experience across all digital platforms.

Drive brainstorming around approaches to create sophisticated and engaging user experiences

Stay abreast of consumer & trends, emerging technology, competitors' innovation, industry news and audience research

Qualifications

Deep understanding of eCommerce and mobile design and development as well as best in class solutions

10 years of experience and expertise in digital production, project management, etc.

Proven experience managing teams in mid⁃to⁃large scale, complicated projects.

Ability to compile and evaluate research needs, analyze results and translate into action

Strong team collaboration and facilitation skills.

Proven track record of managing cross platform website projects (desktop, tablet, mobile, apps) with large groups of distributed stakeholders and project team members.

Well⁃honed verbal, written, and presentation communication skills.

Demonstrated experience leading and / or observing user research and usability testing and in translating results into design decisions.

Strong knowledge of all phases of web development from concept to information architecture to design, development, and QA

An ability to effectively communicate, collaborate and influence across groups

Pro⁃active problem⁃solving abilities

Ability to prioritize and manage multiple projects simultaneously in a fast⁃paced environment

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

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