What are the responsibilities and job description for the Assistant VP, Digital Marketing/Brand Standards position at The EW Scripps Company?

Why join Scripps Health?

AWARD-WINNING WORKPLACE :

Selected as one of the 100 Best Places to Work for 2024 by Fortune Magazine and the Great Place to Work Institute for the 16th time. A remarkable achievement as only five healthcare organizations nationwide made the list, and Scripps is the sole healthcare provider in California to be recognized.
Recognized by Newsweek as one of America's Greatest Workplaces for Diversity in 2024.
Nearly a quarter of our employees have been with Scripps Health for over 10 years.

The Assistant Vice President (AVP) of Digital Marketing and Brand Standards, reporting to the Corporate Senior Vice President and Chief Development Officer, is a strategic leader responsible for advancing Scripps Health's digital presence. This role focuses on cultivating patient relationships, enhancing patient engagement, and driving sustainable growth through innovative digital marketing strategies.

Key Responsibilities

Digital Marketing Strategy : Develop and execute a comprehensive digital marketing strategy across all digital platforms, including websites, social media, email marketing, and digital advertising.

Patient Loyalty and Retention : Lead initiatives to enhance patient loyalty and retention, fostering long-term relationships through targeted programs and engagement strategies.

Brand Reputation Management : Oversee brand reputation across all digital channels, ensuring a consistent and positive online presence.

Data Analysis and Campaign Optimization : Utilize patient data and campaign analytics to identify trends, assess performance, and refine marketing approaches for optimal results.

Cross-Department Collaboration : Partner with IT, clinical services, and other departments to deliver a cohesive, patient-centric digital experience.

Team Leadership : Manage, mentor, and inspire a team of digital marketing professionals, setting clear goals and cultivating a culture of innovation and excellence.

Digital Trends and Tools : Stay at the forefront of digital marketing trends, tools, and best practices to maintain a leading-edge approach within healthcare marketing.

Brand Consistency : Ensure alignment of messaging and brand standards across digital and traditional marketing channels in coordination with the broader marketing team.

Budget Management : Oversee the digital marketing budget, allocating resources strategically to maximize impact and return on investment.

Electronic Medical Record (EMR) Integration : Collaborate closely with the IT department to leverage the EMR system for enhanced patient communication and targeted marketing initiatives.

Digital Product Management : Demonstrate expertise in web product management, web development, and digital strategy to drive patient engagement and enhance the online patient experience.

Qualifications

Education :

Bachelor's degree in Marketing, Communications, Business, Psychology, or a related field.

Minimum of 7 years in digital marketing, including at least 5 years in a leadership role, ideally within the healthcare sector.

Proven track record in designing and executing successful digital marketing campaigns and loyalty programs.

Deep knowledge of digital analytics, SEO / SEM, social media, email marketing, and CRM systems.

Strong technical acumen, including understanding of API integrations and website development.

Exceptional leadership abilities with a focus on fostering a high-performing team.

Preferred Qualifications :

Master's degree in Health Care Administration or an MBA.

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