Demo

Marketing and Events Manager

The Faison Center
RICHMOND, VA Full Time
POSTED ON 12/18/2024
AVAILABLE BEFORE 2/18/2025

Description

Pioneering Possibility for individuals with autism and their families since 1999.

At The Faison Center, our mission is to give children and adults with autism and related challenges the best opportunity to improve their life’s journey through evidence-based practice. We provide world-class services and programs through our unique lifespan model, which offers enriching opportunities from early diagnosis to adulthood. No matter when our services are needed, we are committed to improving the lives of the individuals we serve.


The Faison Center is currently seeking a highly motivated and detail oriented individual for the position of Marketing and Events Manager. With direction from the VP of Development, this role will design and execute all fundraising related events and public campaigns to raise unrestricted money. This includes planning and executing mail/social media campaigns and planning, overseeing and helping execute annual fundraising events. 


Essential Responsibilities

  • Ensures the planning and implementation for fundraising events through effective project management, vendor management, volunteer engagement, and task tracking and execution.
  • Manages Board approved financial budgets and revenue goals for each event; including line item projections of income and expenses as well as final reporting of financial success of each event.
  • Cultivates and expands sponsorships and donations with responsibilities for direct solicitations in limited cases.
  • Manages event volunteer committees, including but not limited to recruiting, coordinating, supervising, training and acknowledging volunteers.
  • Ensures the coordination of all event logistics, publicity, and collateral material design, production and distribution.
  • Coordinates with external marketing firm to promote events through multiple platforms including social media and Faison website.
  • Works with Development Database Manager to create and maintain accurate event databases to report on the real time status of events, revenue and expenses.
  • Designs, creates and manages all ongoing direct mail appeals and collateral for The Faison Fund.
  • Develops and meets budgeted goals for direct mail fundraising, analyzes outcomes and modifies strategies and tactics to grow average gift size over time through segmentation and messaging.
  • Generates strategies to acquire new donors and to renew existing donors.
  • Concepts and executes donor stewardship activities.
  • Works closely with Development Database Manager to ensure accuracy in data and contact list generation for annual mailings.
  • Assists in creation of collateral and direct mail related to stewardship, capital campaigns and other special fundraising efforts.
  • Works with external marketing firm to concept and execute social media campaigns in support of direct mail and event strategies.
  • Provides limited support to VP of Development in various other marketing efforts.

Requirements

Experience Requirements

  • Proven success in direct mail marketing/fundraising.
  • Successful history of managing fundraising events with net income of $100,000 or more.
  • Track record of data analysis and corresponding strategy development.
  • Event budget development, real-time monitoring, and post event analysis. 
  • Experience working with a fundraising database.
  • Social media strategy development and management, including experience using back-end social media tools and platforms to effectively deliver social media content.

Preferred Skills

  • Excellent interpersonal and organizational skills, professionalism, and good judgement.
  • Ability to communicate well, orally and in writing.
  • Graphic design skills and familiarity with leading software platforms.
  • Ability to manage multiple projects and prioritize effectively. 
  • Ability to motivate and manage teams of individuals through influence and coaching.
  • Obsessive perfectionism and customer service commitment in the name of guest experience. 

Education Requirements

  • Bachelor's Degree preferred or equivalent experience.
  • CFRE preferred.

Essential Physical Requirements

  • Ability to lift 50 lbs.
  • Ability to work 12-16 hour shifts on event days.
  • Some nights and weekends required.

Salary : $60,000 - $70,000

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