What are the responsibilities and job description for the The Farmer's Dog is hiring : Director, Social Creative in New York position at The Farmer's Dog?
Who We Are
The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
LongLiveDogs
What We Stand For and Where You’ll Come In
The Director, Social Creative will lead creative for the Paid Social group at The Farmer’s Dog. You’ll manage a group of creatives across video and design, optimizing for performance while maintaining a high brand standard. You’ll be empowered to push one of our most impactful channels to reach new heights by speaking to dog owners in a strategic, compelling, and action-provoking way.
How You'll Make An Impact
- Set strategic goals (OKRs) for the Paid Social working group, laddering up to Brand function and The Farmer’s Dog business goals for customer acquisition. Drive progress and guide prioritization to accomplish these goals.
- Oversee the weekly and monthly cadence of production for a high volume of assets across Meta, TikTok, YouTube, and additional channels as we scale.
- Work closely with the creative group to concept against messaging strategies, interpret trends, and iterate quickly to react to performance, creating a diverse range of videos and static ads to target a broad spectrum of potential customers.
- Manage a team of video and other creatives, using strong mentorship, feedback, and guidance to lead them in producing high-quality and performance-oriented content with speed.
- Own the creative relationship with external creative partners, including creator agencies, freelancers, and individual influencers, as needed.
- Partner closely with team members in Acquisition to workshop ideas and develop hypotheses according to conversion goals and data insights.
- Maintain tight communication with Legal, staying on top of claims and messaging guidance while evaluating possible risk with reward.
- Work with Brand Operations along with internal and external production partners to balance quick-turn edits with longer-lead productions.
We're Excited About You Because
Office Guidelines
We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.
A Few of Our Best Benefits
We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $150,000.00 - $170,000.00USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer.
Equal Employment Opportunity Statement
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status.
Reasonable Accommodations
TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com .
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Salary : $150,000 - $170,000
