The Feed is the largest online marketplace for athletes looking for the best in sports nutrition, fueling strategies, and performance supplements. We work with top professional athletes and brands to deliver our customers the best products and education.
We're looking for a Social Media Manager to maximize the potential of our extensive content library-from sponsored athletes, brand partners, and key promotional periods-to grow our audience, deliver engaging and informative content, foster community interaction, and turn social content into a high-performing revenue channel through paid ads.
This role is perfect for someone who thrives in the intersection of content, community, and performance marketing, leveraging social media to drive both engagement and sales
This position reports directly to our Creative Director in Broomfield, CO.
This is an in-office position with a desired start date of the middle of March.
Roles and Responsibilities :
Content Development & Creation
- Produce engaging, high-quality content for social media, email, website, and ad campaigns.
- Shoot and edit short-form videos (e.g., Instagram Reels, TikToks, YouTube Shorts) featuring athletes, product education, co-op programs from vendors, and laddering content from our monthly planogram.
- Create branded graphics, GIFs, and motion content that align with The Feed's brand guidelines
Social Media and UGC Strategy
Develop and execute a dynamic monthly social strategy that amplifies day-to-day marketing initiatives, including our planogram promotions, sponsored athlete events, and key sponsorship activations.Source, curate, and repurpose content from sponsored athletes, brand partners, and customers to craft compelling, high-impact storytelling.Collaborate with the Director of Marketing to strategize and implement social campaigns that enhance visibility and engagement around our planogram promotions.Leverage user-generated content (UGC) to produce authentic, high-performing organic posts and paid ad creatives.Partner with influencers and athletes to ideate and execute social-first campaigns that resonate with The Feed's audience.Stay ahead of social media trends, viral moments, and evolving advertising strategies, proactively integrating them into The Feed's social media approach to drive engagement, reach, and performance.Paid Media Content Production
Work closely with our agency partner to turn organic content into high-performing paid ads.Optimize creative for different ad placements (Meta, TikTok, YouTube, Google Display, etc.).Test different creative styles, messaging, and hooks to improve ad performance and conversions.Brand Consistency & Visual Storytelling
Maintain a consistent brand voice and visual style across all content.Ensure all content reflects The Feed's endurance fueling and performance nutrition expertiseHelp develop content series (e.g., athlete fueling breakdowns, product deep dives, training day vlogs) that educate and entertain.Analytics & Optimization
Track content performance and iterate based on engagement and conversion data.A / B tests different creative styles to determine what resonates best with The Feed's audience.Work with the team to refine content strategies based on key learnings.Technical Competencies :
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).3 years of experience as a social media specialist or in a similar role.Strong understanding of social media platforms, algorithms, and trends.Proficiency in graphic design and video editing, with a requirement for Adobe Creative Suite expertiseProficiency in social media management tools and analytics platforms.Excellent written and verbal communication skills.Creative thinking and the ability to generate innovative content ideas.Detail-oriented and organized, with strong time management skills.Ability to work in Asana and manage tasks effectivelyStrong organizational skills with proven ability to multi-task between projects and aggressive deadlinesCompensation :
Salary range between $75,000 - $90,000 / year based on experience
Salary : $75,000 - $90,000
