What are the responsibilities and job description for the VP of Marketing and Ecommerce position at The Foggy Dog?
ABOUT THE FOGGY DOG :
At The Foggy Dog, we believe your best friend deserves the best. That’s why we are passionate about making high-quality pet accessories that are as beautiful as they are functional. And, every order helps a pup in need : we are proud to have provided over 400,000 pounds of food to rescue shelters since our launch. Our products are available at www.thefoggydog.com and in over 800 brick and mortar retailers.
We are a small (but mighty!) female-founded team based in San Francisco. We are looking for candidates who thrive in a creative, energetic, data-driven environment and share our values of collaboration, communication, and positivity. This role offers the opportunity to make a huge impact in a fast-growing ecommerce company.
JOB DESCRIPTION :
We are seeking an experienced and enthusiastic VP of Marketing & Ecommerce to power The Foggy Dog’s next phase of growth. In this role, you will lead a comprehensive strategy to drive customer acquisition, engagement and retention in a way that aligns with The Foggy Dog’s brand and mission.
The ideal candidate has managed both marketing and ecommerce at fast-growing brands in the past. S / he has a proven track record of innovating and scaling ecommerce businesses, building high-performing teams and executing integrated marketing strategies, all while optimizing the ecommerce funnel and delivering a quality, on-brand customer experience.
This is a leadership position that will report to and work closely with our founder and CEO. We will give preference to local San Francisco Bay Area candidates, but will also consider qualified remote candidates willing to travel. Your responsibilities will include :
- Integrated and Brand Marketing
Oversee and lead omni-channel marketing strategy, planning and execution for The Foggy Dog
Be customer-obsessed; deeply understand our customer and serve as the voice of the customer cross-functionally
Lead a performance marketing strategy encompassing paid social, paid search, and affiliates, as well as new and emerging performance marketing channels
Develop and execute an ecommerce roadmap that delivers a best-in-class shopping experience with the goal of optimizing core funnel metrics
Set and monitor KPIs
Work closely with cross-functional teams including planning, product development, Cx, finance, wholesale and operations
Develop and own the marketing and ecommerce budget, ensuring optimal allocation of resources toward high-ROI activities
Recruit, manage, mentor and inspire direct reports
ABOUT YOU :
30M direct-to-consumer ecommerce business
A thinker and a doer. You have a talent for conceptualizing new ideas and big-picture strategies, but also love putting them in motion. You feel equally comfortable building a marketing plan and analyzing a spreadsheet.
COMPENSATION AND BENEFITS
We offer a comprehensive package including :
TO APPLY :
To apply, please submit your resume and a cover letter to careers@thefoggydog.com with “VP of Marketing & Ecommerce” in the subject line. We are a small team and every hire has a huge impact on the company, so tell us what inspires you to want to join our team. Please note that we will not evaluate resumes without cover letters.
We believe a diversity of viewpoints, experiences, and backgrounds make our team stronger. The Foggy Dog is proud to be an equal opportunity employer (EEO) that welcomes applicants and employees of all genders, races, backgrounds, orientations and nationalities.
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