What are the responsibilities and job description for the Director of Marketing position at The Gallery Collection?
About Us
The Gallery Collection is a leading apparel brand, known for delivering high-quality, stylish, and innovative women's wear to work and special occasion dressing. Our mission is to inspire confidence and empower our customers with exceptional products and experiences. As we expand our footprint in chain retail stores, we seek a dynamic and experienced Director of Marketing to lead our efforts in building brand awareness and driving sales growth.
Position Summary
We are looking for a strategic and results-driven Director of Marketing with a proven track record in the apparel industry, particularly with experience in managing relationships and marketing strategies for chain retail stores. This role is critical to ensuring the success of our brand across multiple channels, including brick-and-mortar retail partners, e-commerce, and direct-to-consumer initiatives.
Key Responsibilities
- Strategic Leadership:
- Develop and execute the overall marketing strategy to enhance brand visibility and drive revenue growth.
- Collaborate with executive leadership to align marketing initiatives with company goals.
- Retail Partner Collaboration:
- Build and maintain strong relationships with chain store partners to implement tailored marketing programs.
- Oversee in-store marketing campaigns, promotions, and visual merchandising efforts.
- Analyze sales performance and adjust strategies to optimize outcomes for chain retail partners.
- Campaign Management:
- Lead the creation of integrated marketing campaigns across multiple platforms, including digital, print, and in-store.
- Drive seasonal product launches and coordinate co-marketing opportunities with retail chains.
- Brand Development:
- Ensure brand consistency and positioning across all marketing channels.
- Identify opportunities for brand partnerships and collaborations to enhance market presence.
- Team Leadership:
- Manage and mentor the marketing team, fostering a culture of creativity, innovation, and accountability.
- Collaborate with cross-functional teams, including sales, product development, and operations, to ensure seamless execution of marketing initiatives.
- Analytics and Reporting:
- Track and analyze marketing performance metrics, including ROI, customer engagement, and sales trends.
- Present actionable insights and recommendations to stakeholders to drive continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
- 8 years of experience in marketing within the apparel or retail industry, with at least 3 years in a leadership role.
- Proven experience working with chain retail stores, including campaign planning and execution.
- Strong understanding of retail operations, consumer behavior, and visual merchandising.
- Expertise in digital marketing, social media strategy, and e-commerce platforms.
- Excellent leadership, communication, and negotiation skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in marketing tools and software, such as CRM systems, analytics platforms, and project management tools.
What We Offer
- Competitive salary and bonus structure.
- Comprehensive benefits package, including health, dental, and vision insurance.
- Generous PTO and holiday schedule.
- Employee discounts on The Gallery Collection clothing.
- Opportunity to work with a passionate and innovative team in a dynamic, fast-paced environment.
Job Types: Full-time, Temporary
Pay: $80,000.00 - $120,000.00 per year
Benefits:
- Paid time off
Schedule:
- 8 hour shift
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Lakewood, NJ 08701 (Preferred)
Ability to Relocate:
- Lakewood, NJ 08701: Relocate before starting work (Required)
Work Location: In person
Salary : $80,000 - $120,000