What are the responsibilities and job description for the Coordinator Marketing Media position at The GIANT Company?
Address : USA-PA-Carlisle-1149 Harrisburg Pike
Store Code : Marketing - Brands (5148622)
At The GIANT Company we're committed to making our stores and facilities better every day for our team members, customers, and communities. It's our secret recipe for success and it guides everything we do. We put our customers first, do what's right, win together, and make ideas happen. As a team member here, that's exactly what you'll help us do. You'll share your ideas, learn new skills, and really make a difference for not only your team, but for your customers and your community.
Job Overview :
Responsible for working with Brand Manager and Assistant Brand Manager to support marketing programs that support key business initiatives. Accountable for coordinating assets and managing tasks to deliver marketing programs on time and on budget. This includes analytical and tactical planning, coordinating activities of cross functional teams in merchandising, marketing and consumer insights and working with external agencies.
Primary Duties :
- Supports sales and profit goals by executing all tactical elements of marketing programs to support business initiatives.
- Assists with planning program elements that are relevant to the customer and drive desired customer behaviors based on consumer insights.
- Works with Brand Managers and Assistant Brand Managers to translate brand and category strategies / insights into actionable project briefs to deliver impactful tactical execution.
- Builds timelines and ensures that all key projects deadlines are met and all essential steps are followed.
- Builds plans that underscore identified customer and marketplace to support brand growth.
- Seeks out SMEs to gain knowledge of key marketing channels and tactical execution to refine and optimize marketing plans and ensure executional excellence thoughout customer experience.
- Ensures that tactical execution aligns with brand equity, brand strategy and visual guidelines to create a consistent customer message across the store and communication activities.
- Collaborates with overall Marketing team, Merchandising, Category Managers, vendors, suppliers and agencies to deliver on all brand plan elements with excellence meeting timelines and budgets.
- Assists in compiling project implementation details, project brief entry, and communication to key stakeholders.
- Supports Brand Managers and Assistant Brand Managers in analysis of program elements assessing effectiveness and making recommendation for future improvements
- Gathers feedback and inputs to inform best practices and plan corrections to ensure accuracy and impact of execution.
- Assists in measuring marketing execution in coordination with merchandising, sales and store operations teams.
Typical Years Experience Required : 1-3 years
Minimal Education Requirement : Bachelor's Degree
The GIANT Company is an equal opportunity employer. We comply with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law.
Job Requisition : 417254_external_USA-PA-Carlisle
