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Vice President Marketing

The Glide Group
Chicago, IL Full Time
POSTED ON 2/5/2025
AVAILABLE BEFORE 5/2/2025

We are working with a dynamic and fast-growing healthcare services company seeking a VP of Marketing to help drive significant growth over the next several years. This hands-on, execution-focused role is based in Naperville, IL (4-5 days in-office, with hybrid considered for select situations).

If you’re a strategic marketing leader with expertise in B2B demand generation , omnichannel marketing , and sales enablement , this could be your next opportunity to make an impact.

Key Responsibilities

  • Demand Generation : Develop and execute strategies to drive growth. Build marketing collateral and craft messaging with the CEO’s support.
  • Omnichannel Marketing : Execute campaigns targeting small B2B audiences through online and digital-first channels, with a focus on hard-to-access audiences like small healthcare practices.
  • Sales Enablement : Collaborate with teams to create sales-focused strategies that resonate with small businesses, particularly doctors’ offices.
  • Resource Management : Recruit and manage contractors, and deploy cost-effective marketing tools (including AI-driven solutions).

Requirements

  • Industry Expertise : Experience in healthcare marketing (a must), ideally targeting small to mid-sized practices. Strong familiarity with nuances and marketing to small b2b healthcare businesses.
  • Expertise in omnichannel campaigns (PPC, email, digital automation).
  • Strong background in demand generation.
  • Ability to execute in lean environments with a resourceful, hands-on approach.
  • Tech-Savvy : Experience leveraging marketing automation tools (e.g., HubSpot, Marketo) and exploring AI platforms like Jasper or ChatGPT.
  • Mindset : Scrappy, creative, and proactive with a “roll-up-your-sleeves” attitude.
  • Bachelors Degree
  • 7 years of professional work experience
  • Compensation : The target base salary is $175-225k with annual bonus and comprehensive benefits.

    Why This Role? This is a unique opportunity to work in a high-growth environment where you can directly shape the future of a thriving company. If you’ve successfully driven demand generation efforts and marketed to small businesses in healthcare, we’d love to hear from you.

    The Glide Group is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

    Salary : $175,000 - $225,000

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