Creative Strategist

Job Title: Creative Strategist

Salary: $75,000-$85,000

Location: NYC

About Goat:

Goat is part of GroupM, the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70 countries.

As part of our team, you'll collaborate with 500 social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.

We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.

Role Overview:

We are looking for a new Creative Strategist to join our Strategy team to help us in coming up with the best creative ideas and social strategies for some of the biggest brands in the world. This role will suit candidates who are innovative thinkers, have strong writing skills, the ability to visualize and communicate ideas and natives in the world of social media culture & influencers.

Responsibilities:

• Able to read and dissect briefs, identifying the need for creative strategy in RFPs and RFIs
• Support the team to manage the proposal development process and ensure timely proposal completion
• Build an understanding of the wider macro context around projects and clients
• Contribute to creating and developing integrated strategies for our clients including culturally relevant reactive ideas
• Provide strategic rigor by ensuring the message is clearly explained and executed
• Use strong insight-led research skills and are able to distill findings and relay back as clear and succinct recommendations
• Uncover fresh social-first references, trends and communities to build culturally relevant creatives
• Work closely with the campaign team to ensure the creative & strategy is consistent with the content output
• Ensure proposals, supporting materials, and client-facing documents are accurate for grammar, style, continuity, and content
• Lead creative brainstorming, using insights and data to support creative ideas

Ready to join a dynamic team and grow your career?

Here are the perks:

• Connect & Thrive: Regular social events and ongoing clubs mean there's always something fun happening with the Herd.
• Home Office Bliss: Use a $250 grant to create your perfect WFH setup once you’ve passed probation.
• Tech'd Out: We'll provide you with a top-of-the-line MacBook laptop.
• Work Your Way: Enjoy the flexibility of remote work and flexi-hours.
• Health & Wealth: Comprehensive medical, dental, and vision coverage, plus a 401k with company match to help you plan for the future.
• Recharge & Reset: Start with 14 days of PTO to relax and recharge, plus earn an extra day for every year you're with us (up to five years).
• Grow With Us: Real opportunities for career progression and advancement within The Goat Agency.