What are the responsibilities and job description for the VP Finance/CFO position at The Good Crisp Company?
Company Overview
The Good Crisp Company is a rapidly growing brand within the Natural Products Industry, offering great-tasting, guilt-free snacks designed for healthier lifestyles. Our products are Certified Gluten-Free, Project Verified NON-GMO, and free from top allergens and artificial ingredients. Based in Boulder, Colorado, we are in our seventh year of North American market development, with products available in over 20,000 grocery stores across the U.S. and a robust e-commerce presence.
Our Values as a company are our north star, and important every employee contributes to them as we strive to create a successful business that contributes to a more joyful life.
As head of the finance department, you will be a key member of the leadership team, responsible for steering the financial direction of the company, ensuring sustainable profitability, and implementing scalable financial systems and controls. You will oversee financial strategy, reporting, cash flow management, risk mitigation, and capital allocation, while partnering with the CEO and leadership team to drive strategic decision-making.
The ideal candidate has a proven track record as a CFO or finance head in a high-growth CPG company generating $100M in revenue. You thrive in fast-paced, entrepreneurial environments and are comfortable balancing strategic vision with hands-on execution.
Key Responsibilities
Strategic Financial Leadership
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The Good Crisp Company is a rapidly growing brand within the Natural Products Industry, offering great-tasting, guilt-free snacks designed for healthier lifestyles. Our products are Certified Gluten-Free, Project Verified NON-GMO, and free from top allergens and artificial ingredients. Based in Boulder, Colorado, we are in our seventh year of North American market development, with products available in over 20,000 grocery stores across the U.S. and a robust e-commerce presence.
Our Values as a company are our north star, and important every employee contributes to them as we strive to create a successful business that contributes to a more joyful life.
- We make work a place we all want to be
- We’re entrusted to deliver quality work. How we get there is up to us
- We choose thoughtful solutions even when it’s not easy
As head of the finance department, you will be a key member of the leadership team, responsible for steering the financial direction of the company, ensuring sustainable profitability, and implementing scalable financial systems and controls. You will oversee financial strategy, reporting, cash flow management, risk mitigation, and capital allocation, while partnering with the CEO and leadership team to drive strategic decision-making.
The ideal candidate has a proven track record as a CFO or finance head in a high-growth CPG company generating $100M in revenue. You thrive in fast-paced, entrepreneurial environments and are comfortable balancing strategic vision with hands-on execution.
Key Responsibilities
Strategic Financial Leadership
- Develop and execute the company’s long-term financial strategy to support continued growth and profitability
- Partner with the CEO and leadership team to set and achieve business objectives based on financial insights
- Lead financial planning efforts, ensuring alignment between financial goals and broader company strategy
- Work collaboratively across departments, supporting their financial reporting and information needs
- Oversee all financial reporting, including P&L statements, balance sheets, and cash flow analysis, ensuring accuracy and timeliness
- Develop robust financial models, forecasts, and scenario analyses to drive data-driven decision-making
- Implement and monitor key financial KPIs to optimize performance and efficiency
- Implementation and management of NetSuite ERP
- Must have experience managing $100M in revenue, optimizing cash flow, and ensuring liquidity to support business operations
- Develop and execute capital allocation strategies, balancing growth investments with financial discipline
- Evaluate and execute financing strategies, including debt, equity, and strategic partnerships, as needed
- Take the lead and drive operational efficiency across finance, accounting, and supply chain functions
- Oversee cost accounting, COGS analysis, inventory management, and trade spend optimization to maximize gross margins
- Establish financial discipline in pricing strategies, promotional spend, and supply chain costs
- Ensure full compliance with GAAP, tax regulations, and financial reporting requirements
- Implement and maintain robust internal controls, financial systems, and risk management frameworks
- Lead audit processes and maintain strong relationships with banks, investors, and external auditors
- Build and mentor a high-performing finance team
- Foster a culture of financial accountability, operational excellence, and continuous improvement
- Serve as a strategic advisor to the CEO and Board of Directors, translating complex financial data into actionable insights
- Minimum of 10 years of progressive financial leadership experience, including 5 years as a CFO or senior finance executive
- Proven experience leading finance at a CPG, or food & beverage company with at least $100M in annual revenue
- Deep expertise in financial strategy, cash flow management, capital allocation, and cost optimization in high-growth environments
- Strong background in inventory accounting, COGS analysis, gross margin optimization, and trade spend efficiency
- Experience managing debt financing, investor relations, and fundraising strategies to support business growth
- Demonstrated ability to work with a leadership team, and across departments to foster collaboration and continuous improvement
- Proficiency in financial systems and ERP platforms (NetSuite preferred) with strong analytical and financial modeling skills
- CPA or equivalent qualification
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Salary : $100
