What are the responsibilities and job description for the Digital Content Manager position at The Gorilla Glue Company?
At The Gorilla Glue Company, we're passionate about building strong brands with our fantastic team of employees. We believe in promoting a culture of excellence that empowers, engages, and connects people. The eCommerce Content Marketing will be responsible for developing and executing a comprehensive content strategy across e-commerce channels that aligns with our brand voice, engages our target audience, and drives measurable results. This individual will oversee all aspects of eCommerce channel content creation and management, including but not limited to product detail page content, lead generation page content, email campaigns, retail advertising assets, and more.
What's in it for you?
Thanks to our commitment to creating a supportive and engaged workplace culture, Gorilla Glue has been recognized as a top workplace for 14 years. We offer competitive compensation packages, comprehensive healthcare benefits, and other perks and incentives to ensure our employees feel valued and supported.
Joining the Gorilla Glue family means being part of a team passionate about building strong brands and promoting a culture of excellence. As an employee, you'll be able to help create high-quality products and build brands that people love. Join us in an inspiring workplace where you can belong, grow, and make a difference!
What will your day look like?
- Develop an eCommerce content strategy for retailers' product portfolio to optimize our digital presence and maximize eCommerce conversion.
- Translate content strategy into asset creation, leveraging an internal creative team and external agency partners.
- Develop content to serve product detail pages (images, videos, SEO-optimized descriptions, etc.), lead generation pages, email campaigns, retailer advertising campaigns, and more.
- Support new product launches with eCommerce content strategy and asset development to ensure strong launch performance within eCommerce channels.
- Manage asset syndication across eCommerce retail partners, leveraging asset management vendors and tools to drive efficiency. Maintain channel marketing content calendar throughout the year.
- Analyze content performance results and KPIs and regularly share them with cross-functional partners and leaders. Based on past performance, leverage insights to optimize future content creation.
- Develop improved eCommerce shopper journeys at key retailers and support the co-development of associated site optimizations.
- Collaborate closely with product marketing teams, corporate digital marketing teams, third-party vendors, sales, product management, graphics, and other key stakeholders to ensure the project's and business's overall success.
What you bring to the table :
Knowledge, Skills, and Abilities :
Company Values :
Must adhere to The Gorilla Glue Companys Core Values, ensuring everyone works together to exceed expectations.
