Senior Digital Marketing Manager

Description

THE GORILLA WAY

At Gorilla, our mission is to build brands people love with products we believe in alongside people we care about!

We believe in four pillars that are the driving force behind everything that we do which are Brands, Customer, Community and our People. We believe in our unique company culture and investing in the people who work here by caring about the totality of their lives which is why our core values are so important to us!

Summary

Summary Description

This role will be responsible for helping to support and grow the total O’Keeffe’s Hardworking Skincare brand. Sitting within the digital team on O’Keeffe’s, this role will be an integral partner in spearheading DTC initiatives, CRM platform management & strategy along with supporting digital media plans and measurement. This role can see the big picture, deliver creative marketing and media solutions at scale, skillfully deliver guidance, and oversee strategic media planning and execution of our programs.

The successful candidate will report to the Sr. Director, Creative & Digital - OK, and will develop, measure and optimize digital campaigns that align with brand and North America (NA) O’Keeffe’s objectives.

Key responsibilities include:

Website Management:

• Manage day-to-day website optimizations along with supporting product launches and brand initiatives
• Oversee all aspects of implementation of a DTC solution on the brand website and coordinate as needed with other company departments
• Work with internal teams on measurement plans that analyze Google Analytics, customer shopping data and media insights
• Deliver monthly reporting to management on website performance and insights
• Identify and execute test-n-learns to make website optimizations
• Dig into Google Analytics and first-party data to uncover shopping patterns, consumer insights, website optimizations, etc.
  
  

CRM:

• Implement O’Keeffe’s first CRM system (i.e. Klaviyo)
• Build email marketing content strategy and content calendar
• Work with internal creative team to build and implement all newsletters
• Leverage emerging first-party data to extract insights and transform consumer insights into strategies
• Ongoing optimizations of content and marketing automation flows
• Build overall email database
  
  

Media:

• Partner with brand team to effectively oversee and manage brand media plans with the media agency
• Oversee media budgets and spend allocations
• Partner with brand to oversee vendor relationships; negotiate terms and onboard new partners with thorough launch plans. Build strong relationships with key media partners and vendors to stay ahead of industry trends
• Serve as the brands internal digital media subject matter expert, as well a critical partner to external media agencies and vendors. Stay abreast of industry trends, emerging technologies, and competitive products to ensure the company's digital strategies remain competitive.
• Partner across both internal creative and external/agency creative partners to curate campaign- and platform-specific advertising and content.
• Develop and implement metrics, including competitor benchmarking, to track campaign performance, evaluate results and identify areas for improvement.
• Communicate effectively with cross-functional stakeholders, providing concise updates on campaign performance, insights and recommendations.
• Partner with internal Amazon team
  
  

What's in it for you? Thanks to our commitment to creating a supportive and engaged workplace culture, Gorilla Glue has been recognized as a top place to work for 14 years in a row. We offer competitive compensation packages, comprehensive healthcare benefits, and other perks and incentives to ensure our employees feel valued and supported. Joining the Gorilla Glue family means being part of a team passionate about building strong brands and promoting a culture of excellence. As an employee, you'll be able to help create high-quality products and build brands that people love. Join us in an inspiring workplace where you can belong, grow, and make a difference!

Qualifications

What you bring to the table:

• 7 years of progressive integrated marketing and media experience across top digital media platforms, advertising and content
• 7 years marketing expertise—experience leading the development and execution of digital marketing programs and media plans
• Hands on experience and deep working knowledge leading marketing programs across digital channels (display, search, email, social, mobile)
• Experience with retail media networks, driving both strategy and execution as well as measurement and analytics.
• eCommerce and performance marketing mindset—understand how to leverage marketing tactics to target shoppers throughout the funnel to drive conversion
• Understanding of data and strong analytical skills with demonstrated ability to own and drive improvement of marketing and business KPIs
• Demonstrated ability to work across multiple areas of the eCommerce business with versatility and flexibility
• Highly motivated, a self-starter and curious, demonstrating an aptitude for problem solving and ability to quickly learn and add value
• Excellent project management skills
• Ability to work independently and collaboratively across several groups in a fast-paced, entrepreneurial environment
• Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels.
• Strong influencing skills
• High proficiency with all Microsoft Office programs
• Ability to ideate and execute small test-and-learns and quickly scale to larger, “proven” media campaigns or tracks
• Possesses a strong understanding of end-to-end media processes, along with the necessary tools to identify and target relevant audiences with minimal waste
• Former or current “hands on keys” experience a plus
  

Company Values:

Adhere to Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.

• Have fun, be passionate and show it!
• Act with integrity and respect in all relationships.
• Communicate openly and appreciate the efforts of others.
• Embrace knowledge, growth and change.
• Strive for excellence in what we do every day!
  
  

Are you ready to join one of Cincinnati’s Top Workplaces? Our employees love working here because of our environment, which is driven by our company mission and core values. If you have the right qualifications and thrive in a fun and fast-paced environment, we have a great opportunity for you to grow with us!