What are the responsibilities and job description for the Digital Marketing Coordinator position at The Grand America Hotel?
Job Title : Digital Marketing CoordinatorLocation : Salt Lake City, UTEmployment Type : Full-Time, In-OfficeAbout Grand America Hotels & Resorts : Grand America Hotels & Resorts delivers an unparalleled luxury hospitality experience, driven by a commitment to quality, service, and elegance. We are looking for a Communications Coordinator to join our dynamic marketing team in Salt Lake City. In this role, you will own and manage our email marketing program and website presence while leading and managing business listings across our owned media channels. You will work closely with a collaborative team of marketers and the marketing technology group to support a range of projects.Job Summary : The Communications Manager will be responsible for overseeing email marketing, website management, and cross-functional internet project coordination within Grand America Hotels & Resorts' owned media channels. This role requires strong writing, organizational, and project management skills, as well as the ability to work effectively within a team environment. You will ensure that all owned channels align with brand standards and support key marketing objectives.Key Responsibilities : Email MarketingLead the email marketing program, including planning, writing, designing, and deploying email campaigns in partnership with the CRM manager.Develop engaging and brand-consistent content, selecting imagery and tone that resonate with target audiences.Monitor, analyze, and report on campaign performance; use data to make recommendations for continuous improvement.Website ManagementOversee the health and maintenance of Grand America Hotels & Resorts' websites, ensuring they remain updated, functional, and aligned with brand standards.Partner with the Marketing Technology team to develop new pages, optimize content, and troubleshoot technical issues.Enhance user experience across all web assets, driving consistent engagement and brand continuity.OTA Listings & Google My BusinessManage and update Online Travel Agency (OTA) listings and Google My Business profiles for all properties.Regularly update imagery, maintain accurate business information, and ensure listings are optimized for visibility and brand consistency.Monitor and respond to reviews, fostering a positive brand image across all channels.Cross-Functional CollaborationSupport various marketing initiatives across the team, assisting in content development, campaign execution, and project ideation.Maintain effective communication within the marketing department and across other departments to ensure project objectives are achieved.Qualifications : Bachelor's degree in Marketing, Communications, or a related field preferred.2 years of experience in communications, email marketing, digital marketing.Strong writing and editing skills, with a keen eye for detail and brand consistency.Proficiency in email marketing platforms, web content management systems, and basic HTML knowledge is a plus.Team-oriented, adaptable, and eager to learn in a fast-paced environment.Why Join Us?Grand America Hotels & Resorts provides a supportive and growth-oriented environment where team members can make a meaningful impact. This role offers a unique opportunity to shape our brand presence across digital channels and help drive our guest engagement through innovative communication.If you're an experienced and motivated communications professional ready to bring your skills to a luxury hospitality brand, we'd love to hear from you.
