Marketing Manager

About us:

TGB Restaurant Group is a rapidly expanding restaurant enterprise with eight current

locations. The Granola Bar concept is committed to exceptional hospitality and serves

as a welcoming home-away-from-home for our guests. Our restaurant, café, and to-go

destinations are designed around an elevated vision of comfort food, steeped in

community, and rooted in friendship and connection. As we continue to grow, we are

looking for a passionate, innovative marketing leader to help amplify our brand and

strengthen our community presence.

Position Overview:

We are seeking a Marketing Manager who is dynamic and has a proven ability to

engage customers and elevate brand awareness. The ideal candidate will have a deep

passion for the hospitality industry and will be responsible for executing innovative

marketing strategies across our diverse portfolio of restaurants in New York and

Connecticut. This on-site position based in Westport, CT will work closely with the

senior leadership team to develop and implement comprehensive marketing plans,

including digital, social media, events, promotions, and more.

This is a unique opportunity for a creative, results-driven professional to help drive the

expansion of our craveable brand, while ensuring the continued success of The Granola

Bar in its local communities.

Key Responsibilities:

• Develop and Execute Marketing Strategies:

• Create and implement comprehensive marketing plans aligned with

overall business objectives and brand positioning.

• Develop and manage the marketing budget effectively.

• Conduct market research and competitive analysis to identify trends and

opportunities.

• Digital Marketing:

• Manage and optimize the company website, social media channels

(Facebook, Instagram, etc.), and online advertising campaigns (Google

Ads, social media ads).

• Develop and execute email marketing campaigns, loyalty programs, and

online ordering platforms.

• Monitor website traffic, social media engagement, app performance, and

campaign performance metrics.

• Public Relations & Community Engagement: Build and maintain strong relationships with local media outlets and

communities we serve.

• Plan and execute public relations initiatives, such as press releases,

media events, and community partnerships.

• Manage online reviews and social media reputation.

• Brand Management:

• Ensure brand consistency across all marketing channels.

• Collaborate with design and culinary teams on new menu items,

promotions, and marketing materials.

• Reporting & Analysis:

• Track, analyze, and report on key marketing performance indicators

(KPIs) such as website traffic, social media engagement, customer

acquisition cost, and return on investment (ROI).

• Prepare regular marketing reports for management.

Qualifications:

• 5 years of experience in restaurant marketing or a related field.

• Proven experience in developing and executing successful marketing

campaigns.

• Strong understanding of digital marketing principles and best practices (SEO,

SEM, social media marketing, email marketing).

• Proficiency in marketing automation platforms, CRM software, and data analysis

tools.

• Excellent written and verbal communication, interpersonal, and presentation

skills.

• Strong project management, organizational, and time-management skills.

• Creative and innovative thinker with a passion for the restaurant industry.

Benefits:

• Competitive salary

• Comprehensive medical, dental and vision insurance

• Paid vacation and sick days

• 401K Plan

• Dining discounts

• Growth opportunities

TGB Restaurant Group is an equal opportunity employer and values diversity in the

workplace. We do not discriminate based on race, color, religion, gender, sexual

orientation, age, national origin, disability, or any other protected status. All qualified

applicants will receive consideration for employment.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Health insurance
• Paid time off

People with a criminal record are encouraged to apply

Work Location: In person

Salary : $65,000