What are the responsibilities and job description for the Social Media Manager for Wellness Franchise position at The Grapevine Agency?
Social Media Manager for Wellness Franchise
Hours : 9-6pm or so
Salary up to 110K plus Benefits and a great company
Location : Beverly Hills and some travel
A leading massage and wellness brand is seeking a creative and strategic Social Media Manager to lead its digital presence across all platforms. This role focuses on developing and executing social media strategies, managing content creation, and ensuring brand consistency.
As part of a larger company, which focuses on health and wellness, consumer products, and pet services, this role will contribute to the growth of various lifestyle brands under the umbrella, with a primary focus on the massage and wellness brand.
You will serve as the voice of the brand across multiple platforms, creating meaningful interactions with guests, partners, and influencers. Discretion and professionalism are key, as you will manage the national Instagram account for over 70 franchise locations.
The ideal candidate has a strong aesthetic sense, a passion for wellness, and a deep understanding of social media trends. This position is onsite, located in Beverly Hills, CA.
Key Responsibilities
Social Media Strategy :
Develop and implement innovative strategies to increase brand awareness, engagement, and followers on Instagram, TikTok, and Facebook.
Content Creation :
Conceptualize and schedule daily posts for Instagram, TikTok, and Facebook.
Manage all aspects of content creation, including photography, videography, video editing, and graphic design.
Trend Monitoring :
Stay updated on social media trends and oversee the production, editing, and posting of Instagram and TikTok content.
Franchise Support :
Ensure franchise locations maintain consistent social media marketing standards and comply with brand guidelines.
Travel to franchise locations to capture boutique team content.
Brand Standards :
Maintain and enforce the brand’s voice, tone, and aesthetic across all social platforms to ensure a cohesive and compelling brand experience.
Performance Tracking :
Monitor and analyze social media performance metrics, providing monthly reports and insights for optimization.
Collaboration :
Directly manage the PR & Community Coordinator, overseeing daily tasks.
Collaborate with the marketing, creative, and franchise teams to align social media strategies with broader business objectives and campaigns.
Qualifications
3 years of experience in social media management and content creation.
Strong portfolio showcasing photography, videography, and design skills.
Proficiency with platforms and tools (Instagram, TikTok, Facebook, Later, CapCut, Asana, etc.).
Ability to stay ahead of social media trends.
Strong attention to detail and an eye for aesthetics.
Prior management experience required.
Passion for wellness and self-care.
Familiarity with maintaining brand standards across franchises.
Must be willing to travel locally in Los Angeles to franchise boutiques.
Compensation Benefits
90,000-$110,000 Salary
Benefits include medical, dental, vision, Life / AD&D, 401K Match, generous paid time off, and holidays.
Salary : $90,000 - $110,000
