What are the responsibilities and job description for the Marketing Manager - Wealth Management position at The Guardian Life Insurance Company of America?
The Marketing Manager for Wealth Management will play a crucial role in supporting the development and execution of marketing initiatives for our Wealth Management division. This role drives client engagement through materials, social platforms, and through supporting their financial professionals. The Marketing Manager will work closely with the Head of Marketing for Wealth Management and senior leadership, product development teams, and sales team to create compelling marketing programs and campaigns!
Key Responsibilities
Assist in implementation of a comprehensive marketing strategy for the Wealth Management division, aligned with business objectives and growth targets.
Collaborate with business and Marketing and Communications partners, product development teams, and sales departments to create compelling marketing collateral, programs and campaigns.
Lead all aspects of the creation of core marketing collateral, including digital content, email marketing, presentations, direct mail, newsletters, and pitch books.
Stay abreast of industry trends, competitor activities, and consumer behavior to inform marketing strategies and ensure the division remains competitive.
Ensure compliance with all regulatory requirements related to marketing and communications.
Key Stakeholders
Key partners include Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital teams. This position reports to the Head of Marketing for Wealth Management, who, in turn, reports to the Head of IM Marketing.
Qualifications
Bachelor's degree in marketing, business, or a related field.
Validated experience in marketing, with a focus on financial services or wealth management.
Consistent track record of driving successful marketing strategies and campaigns.
Excellent communication, interpersonal, and project management skills.
In-depth knowledge of digital marketing, content creation, and regulatory compliance.
Ability to analyze data and derive actionable insights to drive marketing decisions.
Location
This role is onsite with 3 days a week in our Hudson Yards NY, Bethlehem PA or Holmdel NJ office
Salary Range:
$80,940.00 - $132,975.00The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
Salary : $80,940 - $132,975